Senior Product Marketing Manager - Sitetracker Scout (Agentic AI)

Sitetracker • Alpena, MI

14d

About The Position

Sitetracker is looking for a Senior Product Marketing Manager to help scale the go-to-market motion for Scout, our Agentic AI solution. Scout is gaining momentum in the market, and this role will sit at the intersection of Product, Sales, and Marketing to ensure we are positioning the platform effectively, supporting sales opportunities, and driving adoption across our customer base. This is a highly technical and commercially focused Product Marketing role. You’ll need to understand the AI technology stack and translate complex capabilities into clear customer value—whether you’re helping position Scout in an active sales opportunity, developing messaging for a new capability, enabling the sales organization, or responding to a rapidly changing competitive landscape.

Requirements

• Experience directly supporting Sales teams on active opportunities for AI, technical SaaS, or similarly complex technology.
• Ability to translate technical capabilities into clear business value and confidently support objection handling.
• Comfort communicating with executive-level stakeholders and helping sellers navigate complex customer conversations.
• Experience helping create a repeatable sales motion around an emerging or rapidly evolving product.
• Use insights from active deals to improve messaging, enablement, and the broader GTM strategy.
• Understanding of the AI technology stack and ability to communicate technical concepts effectively to both technical and business audiences.
• Experience developing messaging, positioning, and value propositions for technical products.
• Experience partnering closely with Product to bring new products or capabilities to market and enable Sales around those launches.
• Experience helping shape the market narrative for a new or emerging technology category.
• Ability to rapidly evolve positioning as the product, customer needs, and broader AI market change.
• Track record of developing GTM campaigns designed to create demand or increase product adoption.
• Understanding of how different GTM channels work together and ability to recommend the right approach based on the audience and objective.
• Ability to monitor campaign execution and outcomes and use those insights to make recommendations.
• Experience building programs specifically designed to expand adoption of new products or capabilities within an existing customer base.
• Connect campaign performance back to pipeline, adoption, and broader commercial outcomes rather than focusing solely on marketing activity.
• Understanding of the AI landscape and staying current on emerging technologies, competitors, and changing market dynamics.
• Experience developing competitive messaging and counter-positioning that clearly differentiates a product’s value proposition.
• Ability to turn market and competitive insights into actionable information for Sales and Product Marketing.
• Experience operating in a fast-moving technology category where competitors and customer expectations evolve quickly.
• Proactively identify shifts in the market and use those insights to influence positioning and GTM strategy.

Responsibilities

• Work directly with Sales to support active Scout opportunities, helping teams position the platform, communicate its value proposition, navigate objections, and engage executive stakeholders.
• Own and evolve Scout’s messaging pillars as the product and AI market continue to move quickly.
• Lead product marketing for new capabilities and translate technical functionality into differentiated messaging, sales enablement, and customer-facing value propositions.
• Partner across Marketing to develop campaigns that create demand and expand Scout adoption within our existing customer base.
• Monitor execution and outcomes, identify where we can improve, and make recommendations based on what you’re seeing in the market and from customers.
• Stay close to the AI landscape, emerging competitors, and changing market sentiment to ensure our positioning remains differentiated.
• Develop competitive and counter-positioning that equips Sales and provides actionable market insights back to the broader Product Marketing organization.
• Represent Scout at relevant customer and industry events, including speaking opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed