Senior Product Marketing Manager
About The Position
We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journey—Hermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our “call to adventure” to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe even land a new job! Mission: Develop and scale product marketing strategy that drives awareness, adoption, and differentiation across our platform. What You'll Be Doing: Product Strategy & Voice of Customer Partner with Product Managers to align on roadmap, market needs, and customer pain points Lead research initiatives: win/loss, surveys, persona validation, competitor insights Synthesize insights across Sales, CX, and product usage to guide messaging and roadmap Go-to-Market Strategy & Launch Leadership Own GTM planning for product lines, verticals, or major feature releases Define positioning, value propositions, and messaging frameworks Coordinate cross-functional launch execution across Product, Sales, Lifecycle, and Marketing Partner with Lifecycle Marketing to ensure smooth post-launch adoption efforts Pricing & Packaging Conduct competitive pricing audits and influence pricing models in partnership with Product and Finance Deliver positioning for packaging tiers and monetization strategy Sales & CX Enablement Build strategic enablement content: battlecards, pitch frameworks, playbooks, and talk tracks Collaborate with Enablement and RevOps on rollout and training Monitor usage and effectiveness to continuously improve materials Messaging Alignment Across Channels Provide messaging guidance for Lifecycle, Content, and Customer Comms Ensure in-app, email, and sales collateral reflect consistent, strategic positioning Influence in-app messaging direction in collaboration with the Customer Comms Specialist Customer Research and Buyer Personas Lead the development, validation, and documentation of buyer personas and ideal customer profiles (ICPs) Conduct regular win/loss analysis, customer interviews, and survey programs to evolve personas Align personas with product roadmap, sales enablement, and GTM positioning Thought Leadership, Narrative, & Advocacy Develop product narratives and transformational messaging for outbound and content Identify advocates and support case study or testimonial creation in partnership with Content or CS Use of AI Champion use of AI tools for message testing, research synthesis, and asset generation Evaluate and pilot tools to streamline PMM workflows and cross-functional collaboration
Requirements
- 5–7+ years of B2B SaaS product marketing experience, including ownership of multi-product GTM
- Proven success driving product positioning, competitive differentiation, and customer insight strategy
- Deep understanding of go-to-market planning, messaging frameworks, and pricing/packaging strategy
- Strong research skills (VOC, win/loss, persona development) and the ability to turn insights into action
- Confident collaborator with Product, Sales, CX, and Lifecycle Marketing stakeholders
- Excellent communicator—skilled in storytelling, internal alignment, and executive-level presentations
- Comfortable leading enablement content strategy (battlecards, pitches, talk tracks, etc.)
- Hands-on experience with research, analysis, and enablement tooling (Hubspot, Pendo)
- AI-fluent: actively uses AI to accelerate research, content generation, or GTM planning
Nice To Haves
- Experience in SMB or vertical SaaS; familiarity with PLG environments
Responsibilities
- Product Strategy & Voice of Customer
- Partner with Product Managers to align on roadmap, market needs, and customer pain points
- Lead research initiatives: win/loss, surveys, persona validation, competitor insights
- Synthesize insights across Sales, CX, and product usage to guide messaging and roadmap
- Go-to-Market Strategy & Launch Leadership
- Own GTM planning for product lines, verticals, or major feature releases
- Define positioning, value propositions, and messaging frameworks
- Coordinate cross-functional launch execution across Product, Sales, Lifecycle, and Marketing
- Partner with Lifecycle Marketing to ensure smooth post-launch adoption efforts
- Pricing & Packaging
- Conduct competitive pricing audits and influence pricing models in partnership with Product and Finance
- Deliver positioning for packaging tiers and monetization strategy
- Sales & CX Enablement
- Build strategic enablement content: battlecards, pitch frameworks, playbooks, and talk tracks
- Collaborate with Enablement and RevOps on rollout and training
- Monitor usage and effectiveness to continuously improve materials
- Messaging Alignment Across Channels
- Provide messaging guidance for Lifecycle, Content, and Customer Comms
- Ensure in-app, email, and sales collateral reflect consistent, strategic positioning
- Influence in-app messaging direction in collaboration with the Customer Comms Specialist
- Customer Research and Buyer Personas
- Lead the development, validation, and documentation of buyer personas and ideal customer profiles (ICPs)
- Conduct regular win/loss analysis, customer interviews, and survey programs to evolve personas
- Align personas with product roadmap, sales enablement, and GTM positioning
- Thought Leadership, Narrative, & Advocacy
- Develop product narratives and transformational messaging for outbound and content
- Identify advocates and support case study or testimonial creation in partnership with Content or CS
- Use of AI
- Champion use of AI tools for message testing, research synthesis, and asset generation
- Evaluate and pilot tools to streamline PMM workflows and cross-functional collaboration
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
