Senior Product Marketing Manager

NowSecure

2d•Remote

About The Position

We're seeking a talented and enthusiastic Senior Product Marketing Manger (PMM) that will bring a fresh approach to our established product line. You'll be an integral part of our dynamic marketing team, playing a key role in communicating our value proposition to enterprise customers. This role is ideal for a dynamic individual looking to make a visible impact in the competitive cybersecurity market.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in product marketing, preferably within a B2B SaaS, cybersecurity environment.
Demonstrated copywriting skills and the ability to translate technical concepts into audience-friendly content.
Proven ability to conduct market research and distill insights into actionable recommendations.
Excellent communication and collaboration skills

Responsibilities

Competitive Intelligence: Track competitor activities, identify market trends, and conduct win/loss analysis to enhance our positioning and messaging. Help us turn “tribal knowledge” into actionable insights and more deal wins!
Research: Plan and execute market research as well as risk analytics from the world’s largest repository of mobile application risk intelligence.
Sales & Partner Enablement: Contribute to compelling sales collateral (presentations, data sheets, whitepapers) and contribute to training materials to empower our sales and partner channels.
Analyst Engagement: Build relationships with industry analysts and contribute to briefings to positively position our solutions.
Content Development: Assist in the creation of targeted product content such as blog posts, webinars, and customer success stories.
Cross-Functional Collaboration: Partner with product management, sales, and customer success teams to ensure effective messaging and positioning.