Senior Product Marketing Manager

HoverSan Francisco, CA
14d$170,000 - $210,000Hybrid

About The Position

Hover is looking for a Senior Product Marketing Manager who thrives at the intersection of storytelling, strategy, and customer impact. In this role, you’ll bring Hover’s insurance products to market in ways that inspire confidence and adoption among carriers, adjusters, and restoration partners. Your work will shape how the industry experiences claim automation — helping customers understand not just what Hover builds, but why it matters. This is a chance to lead high-visibility initiatives, collaborate deeply with Product and GTM teams, and define the foundation for how Hover tells its story in the insurance space. You will contribute by You’ll craft the unified product narrative that ties Hover’s property data, inspections, and estimating workflows into a single, customer-centered story. You’ll build scalable launch and communication rhythms that keep teams aligned and customers informed. Partnering closely with Product, Sales, and Customer Success & Enablement, you’ll create targeted messaging and enablement materials that accelerate adoption across key insurance accounts. You’ll lead go-to-market planning for claim automation products, ensuring each release lands with clarity and impact. You’ll translate complex functionality into simple, powerful stories that drive understanding, engagement, and results.

Requirements

  • 5–7 years of B2B SaaS Product Marketing experience, ideally in complex, enterprise multi-product environments.
  • Strong storytelling and ability to align an executive audience on the path forward.
  • Proven success developing narratives for technical products in regulated industries (e.g., fintech, proptech, insuretech).
  • Strong operational muscle – you should know your way around product launches and releases, roll up your sleeves for deck creation and generating content for releases.
  • Demonstrated ability to partner cross-functionally across product, sales, customer success, and enablement teams.
  • Deep curiosity and empathy for enterprise customer challenges.

Nice To Haves

  • Experience in insurance, property claims, or construction tech
  • Familiarity with account-based marketing
  • Comfort with tools like HubSpot, Salesforce, and Notion

Responsibilities

  • Craft the unified product narrative that ties Hover’s property data, inspections, and estimating workflows into a single, customer-centered story.
  • Build scalable launch and communication rhythms that keep teams aligned and customers informed.
  • Partnering closely with Product, Sales, and Customer Success & Enablement, you’ll create targeted messaging and enablement materials that accelerate adoption across key insurance accounts.
  • Lead go-to-market planning for claim automation products, ensuring each release lands with clarity and impact.
  • Translate complex functionality into simple, powerful stories that drive understanding, engagement, and results.

Benefits

  • Compensation - Competitive salary and meaningful equity in a fast-growing company
  • Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
  • Paid Time Off - Unlimited and flexible vacation policy
  • Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave
  • Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
  • Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
  • Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Education Level

No Education Listed

Number of Employees

251-500 employees

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