Senior Product Marketing Manager

First American • Santa Ana, CA

17d

About The Position

We are seeking a Senior Product Marketing Manager to drive adoption and growth of our commercial banking products for the title and escrow industry. This role will focus on creating go-to-market strategies, positioning our solutions with title agents, and building relationships with our integration partners. While the emphasis is on product marketing, the role will also support client enablement by ensuring that internal teams and title agents understand and maximize the value of our integrations with major title settlement software. You will collaborate closely with product, sales, and engineering teams to ensure consistent messaging, smooth onboarding, and strong client engagement.

Requirements

• Bachelor’s degree in Marketing , Business, Finance, or related field.
• 5+ years of experience in product marketing or related role, preferably in financial services, fintech, or B2B SaaS.
• Strong skills in messaging, storytelling, and simplifying complex solutions for clients.
• Experience supporting sales enablement and/or client onboarding in a B2B context.
• Excellent collaboration and communication skills.

Nice To Haves

• Familiarity with the title and escrow industry or settlement software is a strong plus.

Responsibilities

• Develop and refine product positioning, messaging, and value propositions specific to title agents and escrow professionals.
• Lead go-to-market planning for new product features and integrations, ensuring clear differentiation in the marketplace.
• Create and manage sales enablement content, client communications, and marketing collateral.
• Conduct market and competitive research to identify industry trends and opportunities.
• Partner with the parent company to leverage relationships with title agents for growth initiatives.
• Assist sales and relationship teams in onboarding new clients by providing product training and resources.
• Develop guides, FAQs, and client-facing content to simplify adoption of integrations.
• Monitor client feedback trends and work with product teams to improve user experience.
• Support account teams in reinforcing client satisfaction, while keeping marketing as the central focus of the role.
• Act as the connection point between product, sales, and marketing.
• Track and report on KPIs related to adoption, client engagement, and product launch success.
• Provide insights that influence product roadmap and marketing strategy.

Benefits

• Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees