Senior Product Marketing Manager

DAT•Seattle, WA

15d•$154,000 - $208,000•Hybrid

About The Position

Discover your future at DAT Freight & Analytics, where innovation meets impact. For over four decades, DAT has been at the forefront of transportation and logistics, helping businesses move freight with greater efficiency and confidence. We are a technology company that removes uncertainty from freight for truckers, brokers, and shippers every day. Our advanced tools and data intelligence empower professionals to make smarter decisions, optimize costs, and operate more successfully. Through the industry's largest digital freight marketplace and insights derived from over $1 trillion in freight transactions, we provide the mission-critical information that keeps supply chains running smoothly across the country. DAT is proud to be an award-winning workplace that fosters innovation, celebrates success, and values professional growth. With strategic offices in Beaverton, Oregon, Denver, Colorado, Springfield, Missouri, and Bangalore, India, our teams collaborate to solve the transportation industry's most complex challenges. Ready to shape the future of freight technology? Learn more at dat.com/company . Application Deadline: 1/30/2026 About Outgo At Outgo, we're building a fintech platform that fundamentally understands a trucker's business and optimizes cash flow to help them save money and grow. We're a vertical banking solution that handles invoicing, accounting, factoring, and banking all in one place, revolutionizing money management for trucking companies so they no longer face exorbitant rates, hidden fees, or long contracts. Recently acquired by DAT (the leading freight marketplace with over $1 trillion in transactions), we're experiencing a unique moment: we operate with the agility and mission-driven culture of a startup, backed by the resources and customer base of an industry leader. We're a 40-person team that loves building products that put our customers at the center of everything we do. The Opportunity We're looking for our first marketing hire, a builder who will establish the marketing function from the ground up at Outgo. This is a rare opportunity to shape the marketing strategy and execution for a high-growth fintech while collaborating with DAT's established marketing organization and leveraging their extensive carrier network. You'll be instrumental in driving awareness, demand generation, and product positioning as we scale our platform. If you thrive in ambiguity, love rolling up your sleeves, and want to make a tangible impact on truckers' livelihoods, this role is for you.

Requirements

Senior-level product marketing experience with proven ability to drive business results
Strong analytical and data skills with comfort working alongside data teams (SQL knowledge is a plus)
Product-led growth experience and understanding of in-product conversion strategies
Exceptional project management skills with ability to coordinate complex initiatives across multiple teams and organizations
Builder mentality who thrives in small team environments where execution is paramount
Highly autonomous self-starter who identifies opportunities and drives projects to completion
Collaborative cross-functional partner skilled at bridging Product, Sales, and Marketing teams
Startup/high-growth experience preferred
B2B SMB marketing, strong brand skills preferred
Fintech or logistics industry knowledge preferred

Responsibilities

Bridge marketing efforts across Outgo and DAT, facilitating projects that span both organizations' product, revenue, and marketing teams
Drive positioning and messaging that differentiates Outgo in the market and resonates with trucking companies
Develop and execute demand generation campaigns in partnership with the relevant marketing services teams including email marketing, performance ads, and in-product lead generation leveraging DAT's carrier base
Lead pricing and packaging strategy in collaboration with Product and Finance teams
Create sales enablement materials and collateral that help close deals (pitch decks, battle cards, case studies, one-pagers)
Manage cross-functional marketing projects across Product, Sales, Customer Success, and DAT marketing teams
Generate market insights through competitive analysis, customer research, and segmentation to inform product and go-to-market strategy
Drive continuous experimentation across channels, optimizing campaigns and landing pages based on data and performance
Distill marketing performance and analytics data into key insights to drive strategic direction
Own the end-to-end customer lifecycle strategy, aligning messaging, in-product touchpoints and engagement models across the full revenue journey
Develop segmentation and targeting strategies that maximize conversion and customer lifetime value