Senior Product Marketing Manager

Illumina•San Diego, CA

11d

About The Position

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible. The Product Marketing Manager of Clinical Applications is responsible for creating and executing strategies and building and executing the tactics required to drive the adoption and utilization of our oncology clinical products. You will drive content development and campaign tactics supporting our on-market portfolio and support global go-to-market strategies and planning for new product launches. The successful candidate will be a highly collaborative individual with global mindsets, who can lead cross-functional programs while building best-in-class marketing capabilities in established and emerging market segments. Close collaboration across Marketing, Product Management, and Commercial and a good understanding of the genomics market will be essential for the success of this individual.

Requirements

Bachelor’s degree required, MBA, MS or PhD a plus
Typically has 5+ years of industry experience in Product Marketing or Product Management, with experience in NGS oncology marketing
Demonstrated experience of delivering effective and strategic marketing plans for products on market
Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions is critical
Ability to solve problems informed by robust analysis and multiple data points
Ability to influence people and diverse stakeholder groups within a global, matrixed organization
Excellent interpersonal, verbal, and written communication skills
Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines
Organizational capabilities to drive work proactively

Nice To Haves

Demonstrated experience in technical marketing and close collaboration with Commercial teams is highly desired
“Digital-first” marketing experience strongly preferred
Technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired, including in oncology testing

Responsibilities

Drive positioning & messaging to differentiate product vs alternative solutions and incumbent technologies by partnering with Segment and Regional marketing and Product Management for campaign development activities
Responsible for leading development and approval of materials for marketing campaigns
Collaborate on cross-functional efforts to develop and execute marketing plans to drive increased adoption of key NGS products
Oversees global coordination and alignment of content with initiative objectives
Support go-to-market strategies, in collaboration with product management and marketing
Monitors marketing performance and optimizes efforts based on data, insights, and market knowledge
Shares customer insights and market trends to internal stakeholders
Develops campaign training requirements for sales enablement
Responsible for creation of marketing collateral and sales tools, including, but not limited to, application notes, technical notes, and data sheets