Senior Product Marketing Manager

Apono • New York City, NY

19d • Hybrid

About The Position

Apono is redefining cloud access security for a world where human, machine, and AI agent identities outnumber people by orders of magnitude. Our Zero Standing Privilege (ZSP) platform helps organizations eliminate standing access, automate just-in-time permissions, secure non-human identities, and govern AI agent actions—all while preserving developer velocity. As a fast-growing Series B cybersecurity company, we’re building a world-class go-to-market team. We’re hiring a product marketer who is equally strong in deep product positioning and full-funnel GTM creation—someone who understands the security buyer, can drive category narrative, and can collaborate with demand gen to build programs that create and convert pipeline. What are we looking for? This position goes beyond a traditional product marketing role. This is a full-funnel GTM leader who sits at the intersection of, Product marketing, Demand generation, Content marketing and GTM strategy. You will own positioning, messaging, product launches, competitive intelligence, and thought leadership—and also guide the GTM engine on how to turn that narrative into scalable pipeline through top-of-funnel and mid-funnel programs. You will work closely with Product, Growth, Sales, SDRs, and Executive Leadership to shape the story, build the assets, and influence the programs that accelerate revenue. This is a hybrid role based in our NYC office.

Requirements

• 6–9+ years in product marketing, content marketing, or security GTM roles
• Cybersecurity or cloud-native background (IAM, PAM, CIEM, CSPM, DevOps tools)
• Strong technical aptitude—would be comfortable explaining JIT/JEP, identity, cloud, AI agents and related tech/security concepts
• Proven experience writing thought leadership, campaign themes, TOFU/MOFU content, and product collateral such as datasheets, customer case studies and videos
• Experience guiding demand-gen programs to enable revenue outcomes
• Strong collaboration with sales, pre-sales, PM, and growth teams
• Ability to operate in a fast-changing, growing Series B startup environment
• Ability to demo and tell a story to influence the audience (customers, analysts, media)
• Strong appreciation for using Generative AI tools such as Claude or ChatGPT to assist in the writing process

Nice To Haves

• Experience in PAM/JIT, identity security, CIEM, or access governance
• Understanding of machine/service account discovery, agent identity, and AI agent security issues
• Experience leading competitive teardown initiatives
• Previous collaboration with analysts (Gartner, Forrester, KuppingerCole, CSA)

Responsibilities

• Product Positioning & Messaging- Own Apono’s narrative and full-funnel, persona-based messaging.
• Full-Funnel GTM Strategy- Turn messaging into campaign themes; guide top–bottom funnel GTM across all channels; align with Sales/SDRs.
• Full-Funnel Content Creation- Create full-funnel and technical content (ebooks, blogs, briefs, web copy) and narrative frameworks.
• GTM Campaign Collaboration- Shape integrated GTM campaigns, ICPs, hooks, and event/webinar storytelling; ensure consistent message flow.
• Product Launches- Lead launch strategy, messaging, assets, activation, and demos.
• Sales Enablement- Build decks, one-pagers, battlecards, and talk tracks; support outbound and improve deal velocity.
• Competitive Intelligence & Market POV- Maintain competitive landscape and develop positioning, win themes, and objections.
• Thought Leadership & Category Building- Shape Apono’s POV and support PR, exec comms, and analyst relations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed