Senior Product Marketing Manager Newborn Screening

Waters Corporation • Milford, MA

6d

About The Position

The Senior Product Marketing Manager, Newborn Screening, leads global marketing strategy, positioning, demand generation, and commercial enablement for Waters Advanced Diagnostics’ newborn screening portfolio. The role serves as the voice of the market, translating customer needs, public health priorities, disease awareness trends, and competitive insights into value propositions, marketing campaigns, and commercial programmes that accelerate adoption of newborn screening solutions.

The position partners with Product Management, Medical Affairs, Clinical Affairs, Applications, Regional Marketing, Sales, and Strategic Partners to establish Waters as a trusted leader in newborn screening and public health laboratory workflows. It also supports strategic planning and portfolio development through market analysis, customer insights, and knowledge of policies, reimbursement, government initiatives, and regulatory developments affecting adoption.

Requirements

• Degree in Life Sciences, Chemistry, Engineering, or a related scientific discipline.
• Proven experience in clinical diagnostics, IVD, or clinical LC-MS markets.
• Demonstrated leadership in segment marketing, market strategy, or solution marketing within a global organization.
• Strong understanding of clinical laboratory workflows and adoption drivers for routine diagnostics.
• Experience influencing product portfolio and innovation strategy through market and customer insights.
• Ability to work effectively in matrixed, cross-functional environments.
• Experience supporting global or regional sales organizations.
• Excellent written and oral communication skills, including the ability to interface effectively with Senior Director-, VP-, and SVP-level stakeholders.
• Strong strategic thinking and commercial acumen.
• Ability to translate complex technical and clinical concepts into clear, customer-focused value propositions.
• Influential leadership and stakeholder management skills.
• Data-driven decision-making capability.
• Willingness to travel internationally up to 30%.

Nice To Haves

• Advanced degree (Master’s or PhD).

Responsibilities

• Develop and execute the global marketing strategy for the newborn screening portfolio.
• Identify market opportunities, growth drivers, emerging screening conditions, and public health initiatives that influence newborn screening programme expansion.
• Monitor newborn screening policies, reimbursement trends, government initiatives, and regulatory developments that impact adoption.
• Conduct market sizing, segmentation, customer analysis, and competitive assessments to support strategic planning.
• Develop differentiated value propositions, messaging frameworks, and customer-facing content for newborn screening solutions.
• Translate complex scientific and clinical information into compelling customer value stories.
• Work with Product Management, Medical Affairs, Clinical Affairs, Applications, Regional Marketing, Sales, and Strategic Partners to support adoption and commercial enablement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior