Senior Product Marketing Manager
About The Position
Formlabs is seeking a Senior Product Marketing Manager with a strong communications background to drive market adoption of their 3D printers, accessories, and materials. This role will focus on their core SLA technology and products, managing the go-to-market strategy through messaging, positioning, product launches, content creation, sales enablement, and market/competition analysis. Product Marketers at Formlabs are expected to be deeply familiar with the products and customers, bridging the gap between Product and Marketing teams with a talent for copywriting. The Product Marketing team operates in a fast-paced environment, launching new materials frequently and significant hardware announcements periodically. The ideal candidate will be passionate about reinforcing product messaging across sales, services, and marketing.
Requirements
- 5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company.
- Detail-oriented with a track record of excellence in project management.
- Passionate about technology and interested in 3D printing.
- Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation.
- Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes.
- Proven ability to work independently and cross-functionally to complete projects.
- Tactfully manage by influence with leaders across the organization.
- High level of initiative and strong business judgment; comfortable solving strategic problems in real time.
- Ability to think holistically, and contribute business value outside of your core lane.
Nice To Haves
- Technical writing
- Business degree or Technical degree preferred
- Related industry experience
Responsibilities
- Be the “quarterback” of new hardware, software, and materials product launches.
- Nurture existing products by executing changes in marketing and positioning.
- Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases.
- Regularly track and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes.
- Communicate products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions.
- Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow the sales team to succeed while driving competitive differentiation.
- Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers.
- Develop deep expertise in Formlabs' 3D printing technologies, materials, and portfolio.
Benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- Unlimited 3D prints
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
