Senior Product Marketing Manager, M-Files AI Platform & Cloud (Remote, US)

M-Files

1d•Remote

About The Position

M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance. Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries. At M-Files, our Guiding Principles unite us across diverse cultures and personalities: Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results. Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together. Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed. We are seeking a strategic, passionate, and execution-oriented Senior Product Marketing Manager to lead platform product marketing for the M-Files Context-First Document Management platform. This role owns positioning, messaging, go-to-market strategy, and market leadership for our AI, cloud, and core platform capabilities. This is a highly cross-functional role requiring close collaboration with Product Management, Industry Marketing, Sales, Customer Success, Enablement, and Partner teams.

Requirements

8+ years of product marketing experience, including at least 3 years in a leadership role.
Demonstrated success in marketing platform technologies, SaaS, AI, or cloud-based enterprise solutions.
Strong understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions.
Proven experience managing successful cross-functional launches.
Excellent communication, storytelling, and executive presentation skills.
Experience managing or mentoring team members.

Nice To Haves

Experience in content management, information management, workflow automation, or knowledge management markets.
Background working closely with Product Management teams in a fast-moving technical environment.
Experience supporting global sales and partner ecosystems.

Responsibilities

Own and refine the overarching platform story, with special emphasis on context-first document management, AI and agentic automations, scalability, security, and extensibility.
Define differentiated messaging and value propositions for platform capabilities across personas and industries.
Ensure consistency and clarity of platform-level messaging across all marketing and sales touchpoints.
Lead platform feature releases, orchestrating cross-functional launch strategies for AI, cloud, and core platform enhancements.
Partner with Product Management to influence roadmap decisions based on market opportunity, customer needs, and competitive insights.
Drive content strategy for platform launches, including pitch decks, solution briefs, whitepapers, demos, customer stories, webpages, and sales tools.
Own competitive and market intelligence for platform-level capabilities, especially in AI-driven information management and cloud content services.
Identify market trends, customer pain points, and emerging competitors to guide product and GTM strategy.
Deliver actionable insights to Sales, Product, and Executive teams.
Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers.
Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content.
Collaborate with the cross-functional teams to position M-Files as an industry leader in AI-powered information management.
Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert.