Senior Product Marketing Manager

Microsoft•Redmond, WA

About The Position

This is a rare and high-impact opportunity to join the Microsoft Azure Solutions Marketing team as a Senior Product Marketing Manager! You will drive to-partner and through-partner marketing work for the Migrate and Modernize Solution Play (SP), which is the biggest revenue driver for Azure. Partners are integral to driving growth in this highest revenue solution area in Azure. This role will contribute greatly to shaping partner strategy, crafting scale-partner messaging & Bill of Material (BOM), and co-designing large scale partner Go-to-Market motions & specializations. We need someone who can think critically to craft the right strategies to drive partner-led growth as well as someone with a deep appreciation for the craft of product/partner marketing to define compelling messages and scale them to/through our ecosystem. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Requirements

Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.

Nice To Haves

Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
2+ years Domain expertise in cloud platform technologies such as Azure, AWS or Google Cloud.
2+ years experience working within Enterprise and Channel ecosystems.

Responsibilities

Create end to end to-partner integrated marketing plans, leveraging known 1st and 3rd party channels, while innovating to capture partner mindshare
Develop and refine Solution play go-to-market strategies through Partners – incl Partner Led vs Field Led needs, market research, targeting, partner journey needs, investment mix/levers
Lead Partner Solution Play enablement strategy, evidence and SP Core BOM landing and to-partner communication of key Solution Play (or hero product) moments
Create to-partner value prop and integrate it throughout integrated marketing plan
Support first party partner event experience – preday, content, pre/post marketing and demand gen planning (Build/Ignite/AI Tour)
Ongoing market insights, trend identification, and competitive insights
Create high quality partner value propositions -- compellingly outlining their opportunity and how to capture it
Build To-Partner Bill of Materials with key assets for each solution play priority -- including core pitches, web experiences, and partner evidence
Ensure high quality through Partner BOM (Campaign in a Box) creation and delivery at scale through partner facing engines (to reach their end customers)-- Define To-partner marketing plans for solution priorities
Create and land to-partner communication for news, digital events, and announcements relevant to solution play priorities
Lead partner pre-days and session track definitions, drive session track content at hero events (incl. Migrate and Modernize summit, Microsoft Ignite, AI Tour for Partners)
Drive Solution Play Partner Advisory Council agenda and members – track definition and session content
Shape partner skilling enablement strategy and content alignment to solution play priorities
Embody our culture and values.