Senior Product Marketing Manager

dbt Labs

28d•$150,000 - $200,000

About The Position

As a Senior Product Marketing Manager at dbt Labs, you will play a pivotal role in shaping the market perception of dbt—the industry standard that helps organizations build, manage, and analyze data at scale for analytics and AI—building compelling narratives, driving product adoption, and shaping how our products are used and understood by our enterprise customers. This role is perfect for someone who’s as comfortable digging into the details of dbt features and our users’ needs as they are with telling a big-picture story about where our platform and industry are headed. This is not a Product Marketing role focused solely on executing requests from the product or sales teams. Product Marketing at dbt Labs is highly strategic and cross-functional, collaborating across product, marketing, GTM, customer success, and executive teams to shape the direction of our product offerings and deliver customer impact. If you are passionate about driving strategy, fostering cross-functional partnerships, and contributing to transformative initiatives in the data and AI space, we’d love for you to apply.

Requirements

4+ years of experience in product marketing, preferably within the data analytics domain.
A proven track record of developing and executing successful marketing campaigns for B2B software products.
Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging.
Exceptional written and verbal communication skills, with a talent and passion for storytelling.
Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities.
Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions.

Nice To Haves

Prior experience working at a data analytics, AI, and/or open source software company
Familiarity with the modern analytics stack, and a strong grasp of market dynamics within it
Experience as an end-user of dbt, and/or experience as a data analyst, data engineer, or data scientist

Responsibilities

Drive the go-to-market strategy for dbt, and specifically features that position dbt for AI workflows and use cases, working closely with Product, Marketing, and Field teams to identify and address target buyer personas, challenges, and opportunities.
Craft product positioning and messaging with clear, differentiated positioning for dbt, grounded in customer insights, market context, and roadmapped innovations.
Develop and execute marketing campaigns that clearly articulate the value and unique advantages of dbt.
Collaborate closely with Product and Engineering to shape product strategy, using competitive, customer, and market insights to influence our product roadmap.
Create and maintain a core bill of materials including web content, messaging guides, solutions briefs, product videos, pitch decks, email sequences, and internal enablement materials for the dbt.
Develop and execute product launch and campaign strategies that drive pipeline for net new customer and expansion opportunities.
Create and maintain internal sales tools like playbooks that reflect a high degree of customer understanding and empathy.
Work with Revenue Marketing teams to ensure strategic narratives and product messaging are delivered consistently at every touchpoint.
Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.