Senior Product Marketing Manager

Verizon • Irving, TX

7d • $105,000 - $201,000 • Hybrid

About The Position

As a Product Marketing Manager, you will provide support for Verizon Business Group’s Advanced Solutions product portfolio. This portfolio is designed to provide high-performance network solutions to support data-intensive applications our customers are implementing for their AI workloads. You'll play a central role in strengthening our brand and executing on our product marketing plan by acting as a marketing lead within the team. You will develop compelling, differentiated positioning to accelerate revenues and bookings for our products. You have a solid understanding of network connectivity and transport products. You will develop and execute marketing strategies for the Advanced Solutions solutions portfolio to drive growth and retention across Global Enterprise, Public Sector, and Business Markets. You will leverage market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products. You will also serve as the product and portfolio marketing lead working with the Product Management organization. You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product / portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy. You’ll help strengthen our brand, defend revenues, and drive new sales by acting as a marketing lead working within the Advanced Solutions portfolio team, developing marketing strategies with compelling and differentiated positioning to accelerate revenues and bookings. Partnering with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing partners, and through independent marketing research, you will be responsible for developing marketing plans and creating high quality customer collateral and product assets, using segmented value propositions. This position also involves collaborating with partner teams to promote cross sell/upsell opportunities and reinforce cross-portfolio messaging to ensure sales motion includes selling comprehensive solutions to build loyalty. You’ll also be responsible for project management related to product launches and other marketing activities with the goal of accelerating revenue and improving services to our customers as well as results for Verizon. Within the marketing organization, you’ll act as the single point of contact and subject matter expert for products within the Advanced Solutions portfolio and assist with strategy formulation, collateral creation, review, and any other needed activities to support the success of the product set.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Product Marketing/Strategy experience using market research and/ or data analytics.
• Marketing collateral and/or Sales Enablement creation and execution.

Nice To Haves

• A Master’s degree.
• Product lifecycle and/ or product placement experience.
• Strategic consulting with a business development and marketing focus.
• Have experience using AI tools.
• Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.

Responsibilities

• Develop compelling, differentiated positioning to accelerate revenues and bookings for our products.
• Develop and execute marketing strategies for the Advanced Solutions solutions portfolio to drive growth and retention across Global Enterprise, Public Sector, and Business Markets.
• Leverage market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products.
• Develop product / portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy.
• Develop marketing plans and creating high quality customer collateral and product assets, using segmented value propositions.
• Promote cross sell/upsell opportunities and reinforce cross-portfolio messaging to ensure sales motion includes selling comprehensive solutions to build loyalty.
• Project management related to product launches and other marketing activities with the goal of accelerating revenue and improving services to our customers as well as results for Verizon.
• Act as the single point of contact and subject matter expert for products within the Advanced Solutions portfolio and assist with strategy formulation, collateral creation, review, and any other needed activities to support the success of the product set.

Benefits

• medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance
• a matched 401(k) savings plan
• up to 8 company paid holidays per year and up to 6 personal days per year
• paid parental leave
• adoption assistance and tuition assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees