Senior Product Marketing Manager

Adobe • San Jose, CA

18d

About The Position

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity The manner in which brands connect with consumers is undergoing rapid evolution, presenting a new era of innovation! Adobe is helping marketers transform customer engagement efforts via our portfolio of leading customer engagement applications, including Adobe Journey Optimizer, Adobe Campaign, and Adobe Target. Adobe is looking for a Senior Product Marketing Manager to join the B2C Customer Journeys Product Marketing team. This position is a critical member of the team with key responsibilities for growing our business by implementing go-to-market strategies for multiple product offerings. Your responsibilities will entail close collaboration with Product Management, Marketing, Sales, and Partners to enhance business growth. Examples of programs you will own include product positioning and launch activities, sales play development and enablement, business and competitive analysis and developing and delivering product content via blogs, webinars, training materials, and events. The ideal candidate possess a record of success in SaaS, software or technology product marketing, delivering measurable results. You grasp and have a passion for Go-To-Market and can easily progress from strategy to execution. You have the confidence and leadership skills to influence cross-functional teams and thrive in a dynamic, matrixed environment.

Requirements

• BS/BA and 5+ years related work experience required, MBA a plus.
• Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis
• Experience marketing world-class Software-as-a-Service products.
• Strong analytical, written, and verbal communication skills
• Experience presenting to large and small audiences both live and virtual
• Ability to work across organizational lines and influence peers and executives
• Comfortable in a fast paced, dynamic environment
• Highly skilled at critical decision-making

Nice To Haves

• Experience with marketing automation, campaign management, digital marketing, personalization or email marketing platforms or marketing to marketers a plus.
• Experience marketing and selling to both large enterprises and scaling a high volume/velocity software business a plus

Responsibilities

• Develop deep knowledge of the business and be the expert in market trends, competitive landscape, and market growth drivers
• Empower our sales team to progress deals, through enablement and hands-on coaching
• Compose compelling marketing collateral, including product messaging, case studies, whitepapers, and other materials that resonate with target audiences.
• Build and manage influential sales tools including value calculators, discovery guides, and data sheets
• Launch key product releases and drive adoption via sales, customer and partner activations
• Understand the competitive landscape and train sales to win against competitors
• Develop strategic plans, market positioning, and value propositions
• Be a powerful storyteller with expertise on customer empathy, motivations, and challenges

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees