Product Marketing Manager - EMS

First Due

18h•Remote

About The Position

First Due is seeking a Product Marketing Manager for the EMS market to own EMS product marketing end-to-end, including market segmentation, personas, messaging and positioning, competitive intelligence, field enablement, pricing, packaging, and go-to-market strategy. The role will help scale First Due’s presence in EMS, described as the company’s fastest-growing business segment. Reporting to the Director of Product Marketing, the position partners with Sales, Marketing, Product, Revenue Operations, and Customer Success and serves as the company’s expert on EMS and the EMS market. The role combines strategic thinking with hands-on execution and requires a track record of successful product marketing market ownership. First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with end-to-end software solutions that support safer, smarter, and more effective operations. This US-based role is remote and full-time, with a stated salary of $125,000 plus bonus. Eligible employees may receive a comprehensive compensation and benefits package.

Requirements

At least 4 years of relevant B2B enterprise or vertical SaaS experience.
Experience entering new markets and scaling products in those markets.
Strong ownership and accountability.
Strategic, data-driven thinking and the ability to work independently and cross-functionally.
A growth mindset and willingness to think big and take risks.
Willingness to take a hands-on approach.
Strong work ethic and enthusiasm for First Due’s mission.
Proven analytical skills and the ability to assess opportunities and make decisions about program and investment ROI or advantages.
Exceptional verbal and written communication skills, including the ability to write about technology and the technology landscape.
Comfort working in a fast-paced and changing environment.
BA/BS degree.
Authorization to work for any US employer in the United States.
Successful completion of a criminal background check is required.

Nice To Haves

Public safety or public sector experience.

Responsibilities

Take First Due’s portfolio of EMS products to market.
Build a deep understanding of the industry, competitors, and market, and help guide the product roadmap and go-to-market strategy for EMS.
Work closely with customers to understand value propositions and product gaps, and share findings with Product to inform the roadmap.
Develop clear, differentiated, and monetizable messaging and positioning.
Develop a deep understanding of competitors and market dynamics.
Equip and enable Sales with the tools and content needed to succeed.
Plan, implement, and measure work to improve campaigns, including launches, lead generation, pipeline, close rates, sales cycles, average selling price, and awareness.