Senior Product Marketing Manager

Coast•New York, NY

43d

About The Position

Our Marketing team of 12 people is built around thoughtful experimentation: we test fast, learn quickly, and compound what works across channels. We care about strong positioning, crisp messaging, and building a generational brand that is loved by finance and operations leaders. Product Marketing at Coast connects our customers, our product, and our growth strategy. We partner deeply with Product, Sales, Customer Success, and the rest of Marketing to position and launch products and drive adoption, expansion, and retention across the customer lifecycle. We’re looking for a Senior Product Marketing Manager to lead product marketing for all of Coast’s new products. This starts with our spend management solution that is purpose built for fleet businesses. Your goal: take this product from the meaningful driver of Coast’s growth that it is today into an outsized part of our business. After this product, there will be many more coming this year to launch and grow. This role is for a full-stack PMM who wants to build from the ground up. You’ll become the subject matter expert on the customer, the market, and the product. You’ll define how we talk about spend management, how we package and sell it, and how we drive adoption and expansion across our base. You will operate with high ownership in an environment where you will write the playbook in real time.

Requirements

6-8+ years of experience, including at least 3 in Product Marketing. B2B SaaS, fintech, or payments experience is strongly preferred
Experience launching new products or entering new categories. We need someone excited by new, ambiguous environments
Proven ability to build messaging that performs. You know how to leverage customer insights to build compelling messaging resonating with what your audience cares about
Strong lifecycle marketing instincts: you have built strong onboarding journeys, expansion campaigns, and retention strategies
Strong cross-functional leadership and project management: you can run a launch across Product, Sales, Marketing, and Customer Success teams
Exceptional storytelling and analytical rigor: you can turn complex features into simple, compelling value narratives, but you can also navigate product data, performance numbers to guide decisions

Responsibilities

Develop positioning and messaging that clearly articulates why Coast wins, and ship it across all Coast channels, including the website, product communication, sales materials, integrated marketing campaigns and customer lifecycle communications
Lead cross-functional product launches end-to-end, partnering closely with Product and Sales to shape the roadmap, build the narrative, and drive internal readiness for our overall GTM approach
Build the cross-sell and lifecycle journeys for your products (onboarding, activation, engagement, expansion), using customer insights, product metrics, and performance data to increase adoption and revenue
Enable Sales and Customer Success with high-performing pitch frameworks, talk tracks, objection handling, battlecards, and proof points that improve conversion and work with Revenue Operations teams to deploy these at the right time in the sales cycle
Create content that educates buyers and drives pipeline, including decks, one-pagers, customer stories, product walkthroughs, and webinars
Drive meaningful adoption of the Coast corporate card
Increase attach rate to our corporate card and other new products by coordinating up-sell and cross-sell campaigns through lifecycle marketing, sales enablement, and more
Revamp the upsell motion: define the ideal path, create lifecycle + in-product triggers, and build campaigns that consistently generate qualified expansion opportunities
Ship high-quality product launches for our new products across key channels (email, website, sales enablement, in-product, lifecycle)
Refine positioning, messaging, and talk tracks across the funnel so customers hear one clear story. Do this in partnership with Sales leadership by analyzing discovery, objection handling, and proof points tied to the deals we want to win
Translate this into new sales deck, pitch narrative, competitive intelligence, and enablement materials that are quickly adopted and contribute to measurable improvements (in booked demos and win rate)
Improve activation rate and ramp time by identifying drop-off points and partnering with Product/Sales/Customer Success to address them
Build a strong understanding of our core personas and buying committees (finance + executives)
Create a durable system to surface success stories, testimonials, and claims related to all new products
Become the internal “go-to” expert for spend management and buyer insights, influencing product roadmap and go-to-market decisions with real data