Senior Product Marketing Manager

HireRight•Nashville, TN

11d

About The Position

About HireRight HireRight is a leading global provider of technology-driven workforce risk management and compliance solutions. We provide comprehensive employment background screening services to local businesses and multinational customers all around the world, helping to bring clarity and confidence to vetting and hiring decisions. We use our expertise to help support customers in around 200 countries and territories, with regional headquarters in The Americas, Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC). Overview We are looking for a strategic Product Marketing Manager to define how our products are positioned, launched, and adopted in the B2B market. This role serves as the critical link between Product, Sales, and Marketing ensuring our solutions resonate with the right audiences and drive measurable business impact. This role is perfect for someone who excels at translating our products and services into compelling value propositions, thrives in cross-functional environments, and enjoys owning the full go-to-market lifecycle.

Requirements

Bachelor's degree in, marketing, business, communications, or related field (preferred). Additional non-degree marketing qualifications desirable
At least five years' experience in a B2B product marketing, solutions marketing, or related role.
Strong understanding of B2B buyer journeys and enterprise decision making.
Exceptional communication skills with the ability to simplify complex concepts.
Experience partnering with Product and Sales teams in a fast-paced environment.
Analytical mindset with comfort using data to inform decisions.
A balance of strategic thinking and hands-on execution.
Results-driven, self-motivated, organized, proactive, and collaborative.
Experience in marketing to senior HR stakeholders in a B2B environment.

Responsibilities

Product Positioning & Messaging Develop clear, differentiated product positioning and messaging that speaks to buyer needs, industry trends, and competitive dynamics
Create compelling narratives that help customers understand the value and business outcomes of our solutions
Go-to-Market (GTM) Strategy Lead GTM planning for new product launches, feature releases, and market expansions and execute agreed elements of the GTM plan.
Partner with Product, Sales, and Demand Generation to develop and deliver integrated launch plans that drive awareness, adoption, and revenue
Sales Enablement Work with our sales enablement team to ensure the sales and account management teams are equipped with the tools they need to win including sales decks, battlecards, product collateral, competitive insights, objection handling resources, and training sessions.
Market & Customer Insights Conduct market research, and competitive analysis to inform product and product marketing strategy and messaging
Identify emerging trends, customer pain points, and opportunities for differentiation
Use data to refine messaging, improve GTM strategies, and support product roadmap decisions
Content & Campaign Support Collaborate with content and demand teams to create high‑impact content such as case studies, whitepapers, webinars, and website copy
Ensure all marketing materials align with product positioning and support the buyer journey
Performance & Optimization Track product marketing campaign KPIs such as adoption, pipeline influence, win/loss trends, and overall performance