Senior Product Marketing Manager

Liberate•Berkeley, CA

About The Position

Liberate is the System of Action for Insurance—deploying insurance-native AI agents (Nicole) across sales, service, and claims. Unlike basic bots, Liberate orchestrates end-to-end workflows inside core insurance systems with built-in governance, safety controls, and full auditability for regulated, long-form customer interactions. As Senior Product Marketing Manager, you will own how Liberate is positioned, packaged, and explained to the market—and you’ll equip Sales and Customer Success to win and expand deals. This is a high-impact role spanning messaging, narrative, GTM plays, enablement, proof/ROI, launches, and competitive intelligence. Reporting: This role reports to the VP of Marketing (initially), and partners closely with Product, Sales, Customer Success, Demand Gen/Growth, Events, and RevOps.

Requirements

6–10+ years of Product Marketing experience in B2B SaaS (enterprise preferred)
Strong narrative builder: can simplify technical workflows and make value obvious
Comfortable marketing to regulated buyers (security, compliance, integrations, procurement)
Excellent writer and content crafter (decks, 1-pagers, talk tracks)
Analytical and commercially minded: can build credible ROI stories and value narratives
Strong cross-functional operator: can drive alignment across Product, Sales, CS, and Marketing

Nice To Haves

Experience in vertical SaaS, workflow automation, contact center tech, insurance tech, or AI platforms is a plus
Comfortable in modern GTM stack environments (HubSpot familiarity helpful)
Strong project management and stakeholder alignment skills
Occasional travel for key events and customer references