Senior Manager, Product Marketing

Tilt Finance

9d • Remote

About The Position

We are seeking a strategic and collaborative Senior Product Marketing Manager to join our growing team. In this role, you will be the bridge between our product, marketing, and creative teams, responsible for defining product positioning, message strategy, and go-to-market (GTM) plans. You’ll bring a deep understanding of our customers’ needs, the competitive landscape, and Tilt’s unique differentiators, turning data-backed insights into supercharged growth and retention.

Requirements

• 7+ years of experience in product marketing at a consumer tech or tech-forward financial services company; credit card experience is a plus.
• Proven ability to lead ambiguous, new product initiatives with a high degree of ownership.
• Strong ability to translate complex technical and financial concepts into clear, customer-centric messaging.
• Experience developing GTM strategies and supporting successful product launches.
• Demonstrated cross-functional partnership with product, engineering, design, compliance, and marketing teams.
• Data-informed marketer with the ability to measure impact, learn quickly, and iterate on strategy.

Responsibilities

• Go-to-Market Strategy: Develop and execute GTM plans for product launches that span Tilt’s credit card and cash advance offerings.
• Positioning & Messaging: Craft clear, differentiated messaging that communicates the unique value of Tilt’s products to target audiences.
• Retention: Work directly with product and creative teams to define the in-app and lifecycle messaging strategy to ensure different customer segments understand, adopt, and continue to extract value from the product over time.
• Customer Research: Uncover customer pain points, and opportunities to inform product marketing strategies and enhance the customer experience.
• Competitive Intelligence: Become a master of the cash advance and credit card industries. Keep the wider team sharp on competitive shifts, and proactively identify strategic opportunities that align with Tilt’s mission.

Benefits

• Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.
• Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
• Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
• Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.
• Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)
• Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed