Senior Product Marketing Manager

Hinge Health•San Francisco, CA

5d•$235,477 - $297,600•Hybrid

About The Position

Hinge Health, Inc. is seeking a Senior Product Marketing Manager in San Francisco, CA, with up to 40% telecommuting permitted. This role involves defining and maintaining the product roadmap and long-term vision for marketing technology platforms that support customer acquisition, engagement, and retention. The position requires developing product strategies for high-volume digital communications, capable of supporting over 100 million messages annually across multiple channels. The Senior Product Marketing Manager will utilize Agile methodologies for product requirements, user stories, and prioritization in collaboration with engineering teams. Responsibilities include coordinating engineers, analyzing complex data with SQL and Python to evaluate system performance and campaign effectiveness, optimizing marketing channels, designing and executing A/B tests, maintaining platforms for incentive decisioning and fulfillment, identifying opportunities for acquisition efficiency improvements, triaging stakeholder requests, acting as a product subject matter expert, incorporating machine learning into customer journeys, and presenting product updates to leadership.

Requirements

Bachelor’s degree or equivalent
Four (4) years of experience as a Product Manager, Marketing Manager or related.
Four (4) years of experience must include utilizing Project Management tools
Four (4) years of experience must include utilizing Marketing Automation tools
Four (4) years of experience must include utilizing Product Management
Four (4) years of experience must include utilizing SQL
Four (4) years of experience must include utilizing Python
Four (4) years of experience must include utilizing Analytic tools (Tableau, Mode, and/or Mixpanel)
Four (4) years of experience must include utilizing digital marketing/campaign automation.

Responsibilities

Define and maintain the product roadmap and long-term vision for marketing technology platforms supporting customer acquisition, engagement, and retention.
Develop product strategies enabling high volume digital communications, supporting 100 million or more messages annually across multiple channels.
Use Agile methodologies to define product requirements, user stories, and priorities in collaboration with engineering teams.
Coordinate the work of fullstack and backend engineers by clarifying scope, acceptance criteria, and delivery timelines.
Analyze complex data using SQL and Python to evaluate system performance, campaign effectiveness, and conversion metrics.
Optimize marketing channels including email, direct mail, SMS, and push notifications.
Design and execute multivariate and A/B testing to assess feature and campaign changes.
Maintain platforms supporting incentive decisioning and fulfillment.
Identify opportunities to improve acquisition efficiency and reduce costs.
Triage stakeholder requests, act as the product subject matter expert for marketing technology, incorporate machine learning signals into customer journeys, and present regular product updates to Growth and senior leadership stakeholders.