SAP NS2 Senior Product Marketing Manager
SAP•Herndon, VA
•$131,000 - $271,600•Hybrid
About The Position
The Senior Product Marketing Manager owns the product launch activities that transform a SAP Cloud Solution into a commercially viable, market-ready offering for the U.S. Public Sector market. They work at the intersection of product, sales, marketing, legal, and finance. They are accountable for ensuring that every stakeholder inside and outside the organization is informed, and ready to sell, buy, and support each solution from day one of launch.
Requirements
- 10+ years of product launch, product marketing, commercialization and cloud software experience in the government industry (SAP Solutions experience is a benefit: SAP Cloud ERP, Business Technology Platform, SAP AI solutions, or others.)
- Lead product launches and market activations in close collaboration with product management and demand generation teams
- Self-motivated, strong business acumen, good judgment, attention to detail, objectivity, and accountability
- Strong project management capability ability to manage multiple concurrent launch workstreams with competing timelines and cross-functional dependencies
- Strong writing and content development skills ability to produce high-quality, customer-facing collateral independently including one-pagers, decks, white papers, and case studies
- Knowledge of key AI tools for how AI can support our overall product launch strategy
- Must be a US Citizen; this position requires access to customer data.
Nice To Haves
- SAP Solutions experience is a benefit: SAP Cloud ERP, Business Technology Platform, SAP AI solutions, or others.
Responsibilities
- The Product Marketing Manager leads the commercialization strategy for every software solution which includes translating technical capability into a compelling market offering with a clear value proposition, defined target customer, and structured go-to-market plan.
- Develop and execute a comprehensive commercialization plan for each SAP solution including reviewing pricing and business contractual language.
- Develop and work with marketing on the launch communications plan for each solution which includes internal announcements, customer communications, partner notifications, press releases, and digital channel activations
- Manage the launch timeline and milestone tracking, maintaining visibility into launch readiness across all workstreams and escalating risks or blockers proactively
- Manage Competitive Intelligence to monitor analyze market trends (i.e. security compliances – CMMC, FedRAMP, DISA, etc.) across U.S. Public Sector and Defense Industry Base (DIB)
- Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors
- Build or implement tools to optimize and manage the product launch process to support multiple launches concurrently
Benefits
- Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
- SAP North America Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
