Senior Product Marketing Manager (Hybrid)

Homebase

32d•Hybrid

About The Position

Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in? We’re looking for a strategic, data-driven Senior Product Marketing Manager to lead go-to-market efforts for Hiring Assistant, one of Homebase’s most ambitious product lines. This AI-powered product is not only a new front door for net-new customer acquisition, but a key driver of higher customer lifetime value (LTV) and cross-product adoption. As our Hiring Assistant PMM, you’ll help define our ideal customer segments, develop sharp positioning and messaging, and execute campaigns that drive usage and conversion. You’ll collaborate with Product, Sales, and Marketing to scale this business line—and play a critical role in helping small businesses hire faster, better, and smarter.

Requirements

7+ years of experience in product marketing, growth marketing, or strategy roles—preferably in SaaS, marketplaces, or AI-powered tools.
Ideal fit for candidates with experience in management consulting, strategy, or analytics, and those who hold MBAs from leading programs, bringing a structured, hypothesis-driven approach to go-to-market execution.
Strong analytical chops—you love digging into customer data, segment behavior, and funnel performance to guide strategy and improve results.
Proven ability to own GTM launches, lead cross-functional initiatives, and optimize campaigns for long-term value.
Experience in identifying and scaling ideal customer profiles, with a strong understanding of small business needs and behavior.
Comfort navigating AI tools and emerging tech, with a pragmatic approach to integrating them into workflows and value props.
Excellent written and verbal communication skills, with the ability to influence across teams and executive stakeholders.
Experience launching or scaling AI-powered or hiring-related tools.

Nice To Haves

Exposure to freemium → paid product models or cross-sell strategy.
Previous ownership of a new product or zero-to-one GTM.

Responsibilities

GTM Strategy & Execution: Own the end-to-end go-to-market strategy for Hiring Assistant—from positioning and messaging to launch execution and campaign optimization.
Customer Segmentation & Insights: Lead research to identify high-potential SMB customer segments and hiring use cases. Translate insights into actionable targeting strategies.
Growth Campaigns: Partner with Lifecycle, Growth, and Sales to craft integrated campaigns that drive product activation, retention, and expansion.
Cross-Product Attach: Work closely with Revenue and Product teams to align Hiring Assistant with broader monetization and attach strategies across Scheduling, Payroll, and HR.
AI-Enabled Execution: Leverage AI tools to accelerate campaign development, personalize messaging at scale, and uncover insights that inform smarter GTM decisions.
Data-Driven Optimization: Define success metrics, build dashboards with Analytics, and apply A/B testing and cohort analysis to continuously improve impact.
Sales Enablement & Content: Develop compelling collateral, pitch decks, objection handling, and training to support frontline teams.

Benefits

Ownership & Financial Security: Stock options + 401(k) with 4% match
Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
Flexible Time: Unlimited PTO (salaried) + company holidays
Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
Protection Plans: Life insurance + short/long-term disability coverage
Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days

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