Senior Product Marketing Manager

The Vanguard Group • Malvern, PA

3d • Hybrid

About The Position

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Requirements

• 8+ years of experience in product marketing, go‑to‑market strategy, or related B2B marketing roles; financial services or retirement/recordkeeping experience preferred.
• Undergraduate degree in Marketing or equivalent experience required.
• Proven ability to lead strategic marketing initiatives that drive business outcomes.
• Demonstrated expertise in positioning, segmentation, competitive analysis, and multi‑channel GTM planning.
• Strong ability to synthesize insights and translate them into clear recommendations and marketing actions.
• Excellent communication, storytelling, and stakeholder‑influencing skills, including working with senior leaders.
• Ability to manage complex cross‑functional initiatives without direct authority.
• Comfort working with data, establishing OKRs, and applying measurement to optimize marketing programs.
• Experience operating in a regulated environment preferred.

Nice To Haves

• Graduate degree preferred.

Responsibilities

• Lead development and execution of the multi‑year marketing strategy for the assigned product, service, or audience segment.
• Translate business goals into clear, actionable strategies, OKRs, and marketing plans.
• Define and evolve the segment's positioning, value proposition, and messaging architecture.
• Build a deep understanding of target audiences, including behaviors, needs, motivations, and key decision drivers.
• Apply market insights, competitive intelligence, and win/loss analysis to guide strategic decisions and influence business direction.
• Oversee development of content, integrated campaigns, and experience support (events, meetings), partnering cross-functionally with engagement strategists, creative, MarTech, and analytics teams.
• Act as a trusted advisor to senior business leaders, providing insight‑backed recommendations that strengthen commercial outcomes.
• Lead quarterly and annual planning cycles to align marketing investments, roadmaps, and resources with enterprise objectives.
• Create a test‑and‑learn environment to continuously improve messaging, targeting, and channel strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees