Associate Manager, Product Marketing (Hybrid)

Pacific Cycle•Madison, WI

10h•Hybrid

About The Position

Big companies don’t make great bikes. Great people do. Pacific Cycle delivers some of the biggest names in outdoor recreation - Schwinn & Mongoose. Our culture is as fun and lively as the lifestyle brands we represent, where innovative ideas are welcome and customer satisfaction is a top priority. Now's the time to join the ride! A continued commitment to and investment in our people, products, and consumers is the foundation of how we build our bright future. We offer a competitive total rewards package with generous time off, incredible product discounts, and a fun working environment! We are connected by four core values that serve as the basis for a strong future. Passion to Perform : We focus on delivering results. With a winning spirit, we go the extra mile to ensure our consumers have an outstanding experience with every ride. Care & Act Responsibly : Our colleagues, customers, partners, and plant matter to us; we strive to have a positive impact on our society and the environment. Trust to Act : We demonstrate responsibility by taking initiative, giving each day our best, and showing ownership of the work we do. Make it Fun : We make work just as fun as riding by creating strong connections and celebrating our achievements together. Pacific Cycle is hiring an Associate Manager, Product Marketing! This exciting opportunity plays a critical role in managing the product portfolio and lifecycle, supporting sell-in efforts, and driving consumer-centric product strategies. This role partners closely with cross-functional teams including product development, sales, insights, and creative to ensure successful commercialization and sustained growth of our product lines. This role is based out of Madison, WI corporate office and is eligible to participate in the company's Hybrid work program; working in the office 3 days and eligible to work remotely 2 days.

Requirements

Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
3–5 years’ experience in product marketing, brand management, or a related consumer goods role.
Strong analytical skills with a track record of leveraging consumer insights and market data to drive decisions.
Excellent written, verbal, and presentation skills with experience creating customer-facing materials.
Proven ability to manage multiple priorities and thrive in a collaborative, cross-functional environment.
Familiarity with stage gate processes and product development cycles.

Nice To Haves

Experience working with mass retail and eCommerce channels strongly preferred.

Responsibilities

Manage the product portfolio and lifecycle—oversee line rationalization, refresh programs, and end-of-life planning to optimize performance and profitability.
Develop consumer insight–driven strategies by leveraging market research and data to guide product innovation, positioning, and differentiation.
Create compelling sell-in materials in partnership with the Senior Manager, tailoring retailer presentations and toolkits for key accounts.
Collaborate on stage gate planning with the Product Development team, ensuring marketing deliverables are aligned and delivered at each milestone.
Lead commercial launch execution—plan and deliver go-to-market strategies, launch toolkits, and cross-functional readiness.
Track and analyze product performance across channels, recommending enhancements based on consumer feedback, sales trends, and competitive analysis.