Sr. Product Marketing Manager (Hybrid)

Securian Financial • Saint Paul, MN

3d • Hybrid

About The Position

We are seeking a dynamic and articulate communicator to join our product marketing team to support senior leadership and sales professionals ensuring that Securian Financial has a strong voice in the marketplace. This role requires a blend of creativity and analytical skills, with a focus on delivering clear and impactful messages across various channels. If you are passionate about top-of-funnel marketing strategy and have a proven ability to drive compelling content strategy that resonates with diverse audiences, we encourage you to apply for this exciting opportunity. In this role you would: - Strategize, plan, and execute omni-channel, multi-tactic marketing campaigns to, or in support of, high-value strategic and enrollment partners. - Partner with the business to execute compelling brand experiences at industry conferences. - Develop and deliver compelling content strategy to drive earned media to grow category awareness, engagement, and consideration metrics aligned to the category Including: Mature thought leadership strategy Drive proprietary research that solicits engagement Advance associate organic social media to build category awareness Maintain content-rich owned channels like Securian.com, case studies, and email.

Requirements

• Outstanding organizational and planning skills
• Ability to work in a deadline-driven environment of multiple projects and quick turn-around requirements
• Strong communication (verbal and written) and presentation skills
• Ability to manage multiple projects and competing deadlines
• Ability to understand internal and external audiences and communication channels
• Knowledge of basic design principles
• 4-year degree in corporate communications, marketing, public relations or related field or equivalent experience
• 5+ years of experience in solutions/product marketing, corporate communications, financial communications preferred
• Excellent written and verbal communication skills with the ability to craft clear and concise messages for different audiences
• Ability to translate complex information into easily understandable language
• Exceptional skills managing internal clients
• Proficiency in Microsoft Suite (Word, PowerPoint, Excel, etc.)
• Internal Securian Financial job title for this position is Solutions Marketing Consultant
• Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. This position requires you to live within a commutable distance (90 minutes) of our Home Office in St. Paul, MN . You’ll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.

Responsibilities

• Strategize, plan, and execute omni-channel, multi-tactic marketing campaigns to, or in support of, high-value strategic and enrollment partners.
• Partner with the business to execute compelling brand experiences at industry conferences.
• Develop and deliver compelling content strategy to drive earned media to grow category awareness, engagement, and consideration metrics aligned to the category Including: Mature thought leadership strategy Drive proprietary research that solicits engagement Advance associate organic social media to build category awareness Maintain content-rich owned channels like Securian.com, case studies, and email.

Benefits

• Paid time off: We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what’s important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.
• Leave programs: Securian’s flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.
• Holidays: Securian provides nine company paid holidays.
• Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian’s 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.
• Health insurance: From the first day of employment, associates and their eligible family members – including spouses, domestic partners and children – are eligible for medical, dental and vision coverage.
• Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.
• Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including: Mental Wellness and Disability Pride at Securian Financial Securian Young Professionals Network Securian Multicultural Network Securian Women and Allies Network Servicemember Associate Resource Group

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees