Senior Product Marketing Manager

TuneCore • New York, NY

20h • Hybrid

About The Position

As TuneCore continues to evolve our product, expand globally, and accelerate growth, we’re investing in a Product Marketing function that ensures every product, feature, and customer experience is brought to market with clarity, consistency, and a deep understanding of artist needs. Reporting to the Director, Growth, the Senior Product Marketing Manager will lead positioning, messaging, and go-to-market strategy for TuneCore’s products, features, pricing initiatives, and customer experiences. They will work closely with Brand, Product, Research, Data, Campaigns, Creative, UX, and Artist Support teams to translate client insights and product capabilities into clear, compelling value propositions. They’ll be responsible for building the strategic foundation for launches, including defining target audiences, messaging, client benefits, launch objectives, and measures of success. The ideal candidate is a strong storyteller and strategic thinker who understands how to connect client needs with product value. They are comfortable using research and data to shape recommendations, aligning cross-functional teams, and turning complex products into messaging that is clear, relevant, and differentiated. Above all, you’ll help ensure every product launch, feature release, and customer communication reinforces TuneCore’s purpose: empowering independent artists to build sustainable careers on their own terms.

Requirements

• 5+ years of experience in product marketing, go-to-market strategy, integrated marketing, growth marketing, or a related field.
• Experience marketing products to independent creators, entrepreneurs, or small businesses.
• Experience developing positioning, messaging, value propositions, and launch strategies.
• Strong customer instincts and the ability to translate research and data into actionable recommendations.
• Excellent written and verbal communication skills.
• Strong storytelling and messaging judgment.
• Experience partnering with Product, Research, Data, Brand, Creative, and UX teams.
• Strong project management and organizational skills.
• Comfortable managing multiple priorities in a fast-paced and evolving environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Nice To Haves

• Experience in the music industry and a true passion for music
• Familiarity with customer research, audience segmentation, product analytics, and experimentation.
• Experience with subscription plans, pricing and packaging, mobile applications, or international launches.

Responsibilities

• Develop positioning, messaging frameworks, value propositions, and product narratives.
• Translate complex features and capabilities into clear customer benefits.
• Create audience-specific messaging based on customer needs, behaviors, and segments
• Ensure product messaging is consistent across web, campaigns, in-product experiences, customer support, and other touchpoints.
• Partner with Creative and Copy teams to guide customer-facing execution.
• Develop go-to-market strategies for new products, feature launches, partnerships, and UX updates.
• Define target audiences, launch objectives, messaging, key benefits, risks, and success metrics.
• Create product marketing briefs that provide cross-functional teams with messaging & strategy direction
• Partner with the Senior Manager of Campaigns to translate product marketing strategy into integrated launch plans.
• Identify launch dependencies and ensure teams are aligned on priorities, timing, and customer impact.
• Develop a deep understanding of customer needs, motivations, pain points, and barriers to adoption.
• Monitor market trends, competitor positioning, and customer expectations.
• Partner with Research, Data, and Product to leverage research and performance data to improve messaging, segmentation, and go-to-market strategy.
• Bring the voice of the customer into product and marketing planning.
• Identify opportunities to improve product education, onboarding, awareness, and adoption.
• Support the development of FAQs, customer education, support materials, and product communications.
• Define launch metrics and evaluate performance across awareness, adoption, conversion, and revenue.
• Develop post-launch analysis and recommendations to improve future launches.

Benefits

• Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years
• Wellness Fridays’ year-round (close at 1pm on Fridays)
• Universal Paid Parental Leave for both parents
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
• 401k match
• Company wide events, outings and volunteer days
• Learning and development opportunities and career development training
• Free distribution subscription for employees

What This Job Offers

• Job Type: Full-time
• Career Level: Senior