Senior Product Marketing Manager

Mento•San Francisco, CA

13d•Remote

About The Position

We’re looking for a Product Marketing Manager to own the product narrative, launch strategy, and adoption motion for Mento’s AI-powered coaching platform. This is a hands-on, high-impact PMM role at an early-stage company. You’ll shape how we explain what we’re building, why it matters, and how customers get value from it — across two connected audiences: the HR and L&D leaders who buy coaching solutions, and the coaches and members who experience Mento every day. You’ll work closely with Product, Sales, Customer Success, Coaching, Design, and Growth to bring new capabilities to market, equip customer-facing teams, translate customer insight into sharper positioning, and help customers understand the value of human coaching enhanced by AI. The ideal candidate is a strategic storyteller, strong operator, and customer-obsessed product marketer who can create structure in ambiguity, write with clarity and taste, and move fluidly between strategy and execution.

Requirements

Strong B2B product marketing experience in fast-moving environments.
6–9 years of product marketing experience, ideally in B2B software, SaaS, HR tech, L&D, coaching, employee experience, or another complex category.
Experience leading launches, building messaging from scratch, supporting sales-led GTM motions, and operating independently and quickly across strategy and execution.
Strong storyteller and clear writer with strong product intuition.
Ability to turn complex product capabilities, coaching methodology, buyer needs, and AI concepts into messaging that is simple, credible, and compelling.
Ability to adapt a story for different audiences without losing the core narrative.
Demonstrated track record of working cross-functionally and externally to drive launch and adoption through continuous iteration.
Customer-obsessed and data-informed.
Ability to use qualitative and quantitative insight to make better decisions.
Highly cross-functional.
Enjoy working cross-functionally, and across leadership levels.
Ability to drive alignment without a perfect process and are comfortable staying close to the details in a fast-moving environment.
Thoughtful about AI and have an integrated practice.
Excited about what AI makes possible, but grounded about where human judgment, trust, and connection remain irreplaceable, both in your own PMM practice and in your storytelling.
Comfortable operating at an early-stage company.
Ability to navigate ambiguity, manage up effectively, ask for support, move quickly, and build the systems you need as you go.
Excited to work closely with our Co-CEO, and excel at being both a strategist and an executor.

Nice To Haves

Experience in HR tech, L&D, coaching, people development, or employee experience is a plus.
Curious about what makes coaching transformational and can translate that into product narratives that resonate with both buyers and users.

Responsibilities

Own Mento’s product narrative. Define positioning and messaging for Mento’s AI-powered coaching platform in a way that connects our coaching philosophy, AI capabilities, customer outcomes, and market differentiation. Help shape how Mento talks about AI externally with nuance, clarity, and conviction. You can help customers understand that nuance in a way that feels ambitious, credible, and clear.
Lead launches that drive enduring engagement. Own launch planning for new product capabilities from strategy through execution, including messaging, internal readiness, customer education, external communications, enablement, and post-launch engagement that drive understanding, engagement, and usage.
Turn coaching expertise into compelling product stories. Partner closely with Coaching to translate Mento’s methodology, member experience, and customer outcomes into use cases, proof points, customer-facing materials, and narratives that help buyers and users understand what makes Mento different.
Equip customer-facing teams. Create the decks, talk tracks, one-pagers, FAQs, objection handling, demo narratives, competitive positioning, and enablement materials that help Sales, Customer Success, Account Management, and Coaching explain the product clearly and commercially to our end users.
Drive adoption and expansion. Connect product magic to help customers, coaches, and members get more value from Mento over time. Create use-case guides, ROI narratives, lifecycle messaging, customer proof, and “why now” stories that support engagement, renewal, and expansion.
Bring customer and market insight into GTM and Product strategy. Synthesize customer conversations, field feedback, usage data, win/loss insights, and competitive signals to refine positioning, identify adoption barriers, influence roadmap conversations, and sharpen go-to-market and product strategy.
Partner with Growth on content and campaigns. Set the audience, narrative, and strategic direction for product-related content and campaigns. Own the core messaging and source material — including product narratives, launch messaging, customer stories, and use-case content — and partner with Growth to bring those ideas to life across landing pages, campaigns, webinars, customer communications, and other channels.
Build repeatable AI-first PMM systems. Create the operating rhythms, templates, and processes that help Mento launch, learn, and communicate more effectively as we scale.