Senior Product Marketing Manager (Austin/US Remote)

LumApps•Austin, TX

1d•Hybrid

About The Position

LumApps is seeking a strategic, revenue-driven Senior Product Marketing Manager – Industries to lead its vertical go-to-market (GTM) strategy. This role involves defining how LumApps positions its employee hub experience platform across key target industries such as Retail, Hospitality, Healthcare, and Manufacturing. The successful candidate will act as an expert on industry-specific buyer personas, collaborating closely with Product Management, Marketing, and Sales to craft industry narratives, launch verticalized solutions, and create high-impact sales enablement tools to drive pipeline velocity and increase win rates. LumApps is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement. The platform is a leader in its market, deployed by Fortune 500 clients globally, and recognized in Gartner's Magic Quadrant and Forrester Wave. LumApps recently partnered with Beekeeper to expand its reach across all worker types. The company's mission is to make people feel they belong and have a purpose, fostering an environment where employees are engaged and work towards common goals. LumApps supports over 700 companies, enhancing productivity, transforming employees into ambassadors, improving efficiency and connectivity, reducing turnover, accelerating onboarding, and improving collaboration and knowledge sharing. With over 600 employees across 11 offices worldwide, LumApps is undergoing an ambitious growth phase to become the clear market leader, supported by its shareholder Bridgepoint. The company values include 'be bold, do amazing things', 'say what you mean, do what you say', 'one team, same mission', and 'always be evolving'.

Requirements

6+ years of total experience in B2B SaaS Product Marketing, with at least 2–3 years dedicated to vertical/industry marketing.
Strong understanding of Employee Experience (EX), Enterprise Intranets, Internal Communications, or Digital Workplace software.
Exceptional ability to distill complex technical features into clear, value-driven industry narratives and customer stories.
Proven track record of building enablement programs and GTM campaigns that directly contribute to pipeline growth, win rate improvements, and deal size expansion.
Comfort working in enterprise IT environments around Google Workspace, Microsoft 365, and major AI/Tech ecosystems.
Demonstrated ability to influence, align, and partner across Sales, Product Management, Customer Success, and Executive Leadership without direct authority.

Nice To Haves

Experience positioning solutions for deskless/frontline workforces is a major plus.
Direct experience in industry marketing.
Familiarity with AI/LLM applications within employee engagement or productivity platforms.
Experience operating in a global, cross-cultural, or dual-headquartered SaaS environment (US & Europe).

Responsibilities

Own the end-to-end industry strategy, positioning & messaging, and core content for target enterprise verticals.
Develop a clear understanding of key vertical stakeholders at C-Level, mapping out their unique pain points, regulatory drivers, and digital workplace requirements.
Equip the global sales team with industry pitch decks, competitive battle cards, discovery scripts, and verticalized demo flows.
Partner with Product Management to translate platform capabilities, integrations (Microsoft 365, Google Workspace, ServiceNow, HRIS), and AI features into compelling industry-specific solution packages.
Create thought leadership assets, white papers, customer case studies, solution briefs, and web messaging tailored to industry pain points.
Collaborate with Marketing to build targeted integrated demand programs.
Track market trends, regulatory shifts, and competitor movements across verticals to inform future product roadmap priorities and commercial strategies.