Senior Product Marketing Manager

Helcim Inc•Calgary, AB

6d•Hybrid

About The Position

Helcim is seeking a Senior Product Marketing Manager to join their Product Marketing team. This role is crucial for ensuring the right products reach the right customers effectively, driving adoption and retention. The PMM will act as a liaison between Product and Go-to-Market (GTM) teams, translating complex product features into clear merchant value and ensuring releases contribute to measurable growth. This position is central to transforming Helcim's operating model towards a more predictable and collaborative approach, embedding PMM from the initial ideation phase through post-launch optimization. The ideal candidate is a bilingual translator, fluent in both product strategy and customer storytelling, with a deep curiosity for market dynamics and customer behavior, capable of turning insights into impactful messaging.

Requirements

8 + years of experience in the product marketing world, ideally in B2B Tech or SaaS.
Exceptional writing and editing skills across a range of formats and audiences.
Comfort with AI tools, automation, and content operations platforms.
Experience working in a startup or high-growth environment is a strong asset.
Deeply curious about markets, customers, and competitive dynamics.
Ability to bring structured thinking to turn insights into action.
Natural collaborator who builds trust with Product, Sales, and Success teams without needing formal authority.
Ability to write clearly and concisely, and distill complex features into language that resonates with merchants.
Care about outcomes, not just outputs — measure work by adoption and retention, not just launch checklists.
Comfortable with ambiguity and can operate in a fast-moving environment where priorities shift.

Responsibilities

Own the end-to-end GTM strategy for product releases across tier categories.
Define positioning, messaging, and narrative frameworks that clearly articulate merchant value.
Coordinate and produce launch assets including one-pagers, customer emails, blog posts, sales decks, demo scripts, and internal training sessions based on release tier.
Lock in messaging alignment with GTM and PM leadership before entering the final asset-creation phase of major releases.
Join product teams at the Concept/Ideation phase for Tier 1 and Tier 2 initiatives.
Participate in monthly PM–PMM alignment meetings to review the 3–6 month roadmap and surface GTM opportunities.
Co-define a single, clear KPI with each PM for every product release.
Use tiering frameworks and intake processes to prioritize high-impact work.
Drive post-launch adoption through in-product education, Pendo walkthroughs, lifecycle marketing, and onboarding flows.
Partner with Sales and Customer Success to ensure enablement is in place before launch day.
Host cross-functional retros 30–60 days post-launch with Product, Sales, Growth, and Support to audit performance data and optimize for adoption goals.
Conduct quarterly merchant interview sprints to capture fresh, actionable insights that feed directly back into the product roadmap.
Analyze closed-lost data and support tickets, consulting with Sales and Success to surface new market opportunities.
Contribute to GTM Digests and market research that help Product prioritize the right workflow improvements and integrations.