Senior Product Marketing Manager - Rocket Pro/B2B

Rocket Companies•Detroit, MI

About The Position

As a Senior Product Marketing Manager for Rocket Pro, you are the connective tissue between Product, Business, and Integrated Marketing Communications—translating complex technology capabilities into compelling narratives that drive broker adoption and market differentiation. You will partner directly with VPs, senior executives, and directors to build and execute a disciplined, product-led go-to-market strategy from the ground up. Your strategic thinking, executive credibility, and ability to operate with autonomy across cross-functional teams will position Rocket Pro's technology solutions as category leaders in the broker ecosystem. You will drive measurable impact through packaging, positioning, competitive differentiation, and partnership activation.

Requirements

7+ years of experience in product marketing, B2B marketing, or technology go-to-market strategy.
Bachelor's degree in marketing, business, or related field (or equivalent competency).
Demonstrated expertise in product positioning, competitive analysis, and go-to-market strategy development.
Proven ability to translate complex technical solutions into compelling market narratives that resonate with target audiences.
Proven track record of partnering effectively with product, sales, and executive leadership on strategic initiatives.

Nice To Haves

Experience in financial services, fintech, or B2B SaaS environments.
Track record of launching and scaling product-led go-to-market programs from conception to market impact.
Expertise in market research, competitive intelligence, and positioning frameworks.
Experience managing cross-functional partnerships and influencing without direct authority.
Knowledge of broker and partner ecosystems and channel marketing strategies.

Responsibilities

Own product positioning and go-to-market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions, including packaging, messaging, and competitive differentiation.
Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive-level engagement and credibility.
Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels.
Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging.
Activate key partnerships by leading go-to-market execution for strategic partnerships (e.g., Jupiter, ARIVE) to drive adoption and market presence.
Establish performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for continuous improvement and optimization.
Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go-to-market execution and consistent market narrative.