Senior Product Marketing Manager

SouthTek Resources • Boca Raton, FL

10d

About The Position

Responsible for the implementation and execution of new products from the concept stage through the total product lifecycle to optimize profit and meet marketing, financial and corporate growth objectives. The Product Marketing Manager (PMM) is “the voice of the customer." In addition, he/she is the product line manager responsible for defining, positioning, pricing, and promoting the product along with managing the market adoption and product life cycle. As such, the PMM owns the product and is ultimately responsible for its overall success. Heavy product analysis, trends, competitive pricing programs, makes recommendations based on results, trends etc.

Requirements

• Proven experience in defining, positioning, pricing, and promoting the product along with managing the market adoption and product life cycle.
• New Product Planning
• New Product introduction
• Post-launch Life Cycle Management
• Gap analysis
• Field testing

Responsibilities

• Business unit responsibility for a particular product line
• Conduct continuous market research and analysis to identify and define new product innovations in areas such as but not limited to: a. Competitive brands, value and price positioning. b. Market size and potential sales available. c. Gap analysis to optimize mix in all product offerings. d. Line extensions and enhancements to existing products.
• Identify, research and develop business case for new market opportunities to profitably grow the business.
• Lead cross-functional teams to bring new products from concept to commercialization in areas such as but not limited to: a. New Product Planning b. New Product introduction c. Post-launch Life Cycle Management
• Process, manage and create all communication documents related to product line to include but not be limited to such items as: a. Paperwork flow and processing of all documents. b. Verification of product descriptions, content, warranties, etc. c. Coordination with R&D, Sales, Marketing, Tech Services, Training, Operations, Finance, etc. d. Monitoring of suppliers, project timelines and execution schedules.
• Manage sourcing, vendor relationships, and vendor quotes in coordination with purchasing to include but not be limited to: a. Compliance issues, patent research b. Market intelligence, competitor samples, catalogs, website scans c. Field testing
• Prepare and coordinate with Sales and Marketing all new product launches to include, but not limited to: a. Pricing, forecasting initial inventory requirements b. Laisse with Marketing in the development of materials such as but not limited to: i. Creation of collateral materials, sales personnel training materials, etc. ii. Coordination of packaging design, merchandising elements, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed