Senior Product Marketing Manager, Venture Capital

Juniper Square•,

16d•$115,000 - $215,000•Remote

About The Position

Venture capital is a key and rapidly growing segment for Juniper Square. This role requires product marketing expertise to work closely with Sales, focusing on messaging, positioning, and enablement to drive VC deals forward. The Senior Product Marketing Manager will be the internal expert on the venture capital firm buying process, understanding buyer needs and motivations to create persona-specific narratives, competitive positioning, content, and deal support materials. This role reports to the Head of Product Marketing and collaborates with Sales leadership and Demand Generation teams to drive pipeline and revenue.

Requirements

3+ years of experience in the venture capital ecosystem (at a VC firm, a fund administrator, or a company selling into VC).
Understanding of how VC firms operate, who the buyers are, and what they care about.
Experience in B2B product marketing or GTM strategy roles is advantageous but not required.
Strong bias toward supporting Sales and influencing deal outcomes.
AI Fluency: experience using LLMs, agents, and AI automation tools to measurably accelerate work, and understanding where human judgment is critical.
Exceptional written and verbal communication skills; the ability to translate nuanced market insights into clear, compelling GTM artifacts.

Responsibilities

Partner on Juniper Square's strategy, positioning and messaging for the venture capital segment, articulating a differentiated value proposition for each stakeholder in the VC buying group.
Build the VC persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey.
Work directly with Sales leadership and top sellers to co-create collateral that wins VC deals: executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks.
Act as the internal expert on VC deal dynamics, shaping messaging and strategy on high-stakes opportunities.
Conduct deep voice-of-customer research through customer interviews, win/loss analysis, and Sales feedback to enrich understanding of VC personas and use cases.
Own competitive intelligence for the VC segment and disseminate actionable insights to Sales, Growth Marketing, and Product.
Use AI agents and tooling as core infrastructure to research accounts and synthesize customer and competitive inputs.
Apply judgment to AI-generated content, identifying where automation accelerates work and where human insight is critical.
Partner with Demand Gen to ground VC campaigns in strong, persona-relevant messaging.
Work with Product to translate complex platform capabilities into clear, resonant value propositions for VC buyers.
Support Customer Marketing in surfacing VC customer stories that validate messaging with real-world proof.