Senior Product Marketing Manager, Real Assets

Juniper Square•,

2d•$115,000 - $215,000•Hybrid

About The Position

Juniper Square is a leading platform for private markets, offering technology, data, and fund administration services to over 2,300 General Partners (GPs). With over $300 billion under administration and more than 700,000 Limited Partners (LPs) on the platform, Juniper Square is a significant player in the industry. The company is backed by over $350 million in funding and has more than 1,000 employees. Juniper Square fosters a culture of ambitious, meaningful work, ownership, urgency, and problem-solving. They value open debate, collaboration, diverse perspectives, transparency, and feedback. The company offers flexible work arrangements, including fully remote options and physical offices in San Francisco, New York City, Mumbai, and Bangalore. Their operations span 27 U.S. states, 2 Canadian Provinces, India, Luxembourg, and England. The company is focused on leveraging AI, with its JunieAI platform, to enhance private markets operations. This role focuses on the commercial real estate and real assets segment, a rapidly growing area for Juniper Square. The Senior Product Marketing Manager will be responsible for messaging, positioning, and enablement to drive real assets deals forward. This involves understanding the buying behavior of real estate and real assets managers, translating this into effective sales strategies, and acting as an internal expert on the segment. The role reports to the Head of Product Marketing and collaborates closely with Sales leadership and Demand Generation teams.

Requirements

3+ years of experience in the commercial real estate or real assets ecosystem is required (at a real estate investment manager, a fund administrator, or a company selling into CRE); you understand how these firms operate, who the buyers are, and what they care about.
Experience in B2B product marketing or GTM strategy roles is advantageous but not required, with a strong bias toward supporting Sales and influencing deal outcomes.
AI Fluency: experience using LLMs, agents, and AI automation tools to measurably accelerate your work, and understanding where human judgment is critical.
Exceptional written and verbal communication skills; the ability to translate nuanced market insights into clear, compelling GTM artifacts.

Responsibilities

Partner on Juniper Square's strategy, positioning and messaging for the real assets segment, articulating a differentiated value proposition for each stakeholder in the CRE buying group; CFOs, COOs, Heads of Asset Management and Fund Operations, Fund Controllers, Investor Relations, and technical evaluators.
Build the real assets persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey.
Work directly with Sales leadership and top sellers to co-create the collateral that wins real assets deals: executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks for each stage of the buying process.
Act as the internal expert on real assets deal dynamics, playing an active role in shaping messaging and strategy on high-stakes opportunities.
Conduct deep voice-of-customer research through customer interviews, win/loss analysis, and Sales feedback to continuously enrich our understanding of real assets personas and use cases.
Own competitive intelligence for the real assets segment and disseminate actionable insights to Sales, Growth Marketing, and Product so the whole go-to-market motion stays aligned around how real estate and real assets managers actually buy.
Use AI agents and tooling as core infrastructure to research accounts, synthesize customer and competitive inputs, which measurably accelerates the production of messaging and enablement assets.
Apply judgment to what AI produces: know where automation accelerates the work and where human insight matters.
Partner with Demand Gen to ground real assets campaigns in strong, persona-relevant messaging and provide the inputs that drive message-market fit.
Work with Product to translate complex platform capabilities into clear, resonant value propositions for real assets buyers.
Support Customer Marketing in surfacing the real assets customer stories that validate our messaging with real-world proof.