Senior Product Marketing Manager, Platform GTM

Workday•Pleasanton, CA

4d•$127,000 - $225,500•Hybrid

About The Position

Workday is seeking a Senior Product Marketing Manager for the Platform Go-To-Market & Portfolio Strategy team. This role is crucial for converting platform strategy into business growth by developing sharp positioning, field enablement, and go-to-market execution for Workday's fastest-growing innovation offerings. The team works closely with Product, Engineering, and GTM teams to bring new platform capabilities to market, ensuring technological innovation translates into effective messaging, enablement, and programs that drive awareness and adoption. The Workday Build platform is central to how enterprises extend, automate, and evolve their Workday investment, empowering organizations to build and deploy custom apps and agents, and operationalize AI securely and at scale. This high-impact role is for a product marketer with commercial instinct and operational discipline to execute across a fast-moving platform portfolio, ensuring a consistent and compelling platform story for all buyers.

Requirements

4–8 years in product marketing or a closely adjacent GTM function.
Ability to quickly close knowledge gaps in platform experience.
High agency; ability to spot what needs doing and go after it without waiting to be assigned.
Ability to hold multiple contexts without losing precision and shift between different tasks.
Operationally strong and self-directing; track deliverables, manage review cycles, and surface blockers.
Genuine curiosity about platform and developer tools and comfort operating without a complete map.
Ability to make reasonable calls in ambiguity rather than waiting for perfect information.

Nice To Haves

Experience in enterprise SaaS, developer tools, or data products.

Responsibilities

Support messaging and positioning across the Workday Build platform portfolio, maintaining narrative consistency across launches, field assets, and demand gen programs.
Lead the full launch motion and bring new capabilities to market in support of sales-led GTM motions, setting the strategy, managing the cross-functional plan, and owning outcomes end-to-end.
Own the conceptualization and execution of demand gen content to support active campaign and field programs for Workday Build and Extend, in collaboration with campaign and regional marketing teams.
Drive field enablement and activate specialized sellers with the materials they need to confidently position the platform across net new and customer base conversations, including talk tracks, pitch materials, objection handling guides, FAQs, pricing and packaging guides, and demos.