Senior Product Marketing Manager, Instacart+

Instacart

4d • $150,000 - $190,000 • Remote

About The Position

Instacart is transforming the grocery industry and is looking for a Senior Product Marketing Manager to own the go-to-market strategy for Instacart+, their membership program. This program is crucial for customer loyalty and retention, offering benefits like $0 delivery fees and exclusive savings. The role involves shaping the program's positioning, messaging, and growth strategies, from acquiring new members to engaging existing ones. It's a high-visibility position at the intersection of product, brand, and growth, requiring expertise in subscription or loyalty marketing, strong analytical skills, and storytelling abilities. The role reports to the Director, Consumer Product Marketing.

Requirements

• Minimum 8+ years of progressive experience in marketing, with at least 4+ years in product marketing.
• Experience at a consumer tech company is strongly preferred.
• Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results.
• Deep fluency in subscription/loyalty marketing mechanics: understanding member acquisition, onboarding, engagement, and churn, and how to use marketing to move each lever.
• Sharp strategic mind capable of synthesizing consumer research, behavioral data, and competitive signals into positioning and messaging.
• Proven ability to influence product roadmaps by bringing the voice of the customer into planning cycles.
• Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders.
• Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns.
• Proficient in using data and A/B testing to develop and iterate on messaging.
• Bachelor's degree or equivalent practical experience.

Nice To Haves

• Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context (e.g., retail, food delivery, grocery).
• Background working on programs with tiered benefits, earn/burn mechanics, or partner integrations.
• Experience running or partnering on member research, including surveys, focus groups, UXR to surface insights that directly inform strategy.
• Prior experience managing or mentoring PMMs or junior marketers.
• Familiarity with the grocery or CPG retail marketing landscape.

Responsibilities

• Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings.
• Identify moments where member value is highest and build messaging and lifecycle programs that bring those moments to life across email, push, in-app, and paid channels.
• Partner with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into committed subscribers.
• Become the internal voice of the Instacart+ member, bringing qualitative and quantitative research into roadmap conversations that shape product development.
• Own the brief, messaging, and channel strategy for new Instacart+ feature launches, from kickoff through post-launch performance review.
• Develop a compelling point of view on the subscription and loyalty landscape to sharpen the Instacart+ strategy and gain trust from senior stakeholders and cross-functional partners.

Benefits

• Flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop.
• Regular in-person events to stay connected and build community.
• Highly market-competitive compensation and benefits.
• New hire equity grant as well as annual refresh grants.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior