Senior Product Marketing Manager - Competitive Intelligence

Boulevard

21h•Remote

About The Position

Competitive intelligence at Boulevard is not a side-of-desk function, it’s a strategic capability that shapes how we win. As the Product Marketing Manager, Competitive Intelligence, you’ll build and lead this function from the ground up. You’ll turn scattered signals and market noise into clear, trusted insight that helps the company move with confidence. Your work will influence how we position, how we sell, how we price, and how we build in the product. This role sits at the center of the business. You’ll partner closely with executives, Product, Marketing, Sales, and Customer Success to bring clarity to a rapidly evolving competitive landscape. You’ll be critical in replacing speculation with insight, and uncertainty with direction. Your work will become a force multiplier across the company, helping teams understand not just what competitors are doing, but what it means and how we stay ahead.

Requirements

5+ years of experience in Competitive Intelligence, Product Marketing, or a related role in a SaaS environment
Proven experience building and owning competitive intelligence programs and repositories that drive impact with Sales and Customer Success teams
Demonstrated curiosity and resourcefulness in uncovering non-obvious insights and connecting disparate signals
Strong understanding of modern CI tools, workflows, and emerging approaches. Deep use of AI is an expectation.
Strong communication skills: the ability synthesize complex info into clear insights that influence cross-functional stakeholders and executives
High attention to detail and a strong sense of ownership over output quality
Comfort operating in ambiguity and building new systems from scratch

Nice To Haves

Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries)
Experience supporting mid-market or enterprise sales motions
Background in strategy, consulting, or market research
Experience building competitive intelligence programs from the ground up in a high-growth environment

Responsibilities

Build and scale Boulevard's competitive intelligence program from the ground up, establishing it as a core Product Marketing function.
Own a centralized competitive intelligence repository as the single source of truth, replacing fragmented input with structured, trusted insight across the organization.
Conduct deep, creative competitive research that goes beyond surface-level materials to uncover meaningful insights into competitor products, positioning, pricing, and strategy.
Embed AI into how you work: from scanning competitor moves and synthesizing teardowns to drafting battlecards. You’ll also rethink the formats that intel shows up in, moving beyond static decks toward AI-powered tools, briefings, and assistants that fit within existing workflows.
Develop a competitor tiering model to prioritize focus, and define the tooling and tech stack to support a scalable, high-impact CI program.
Analyze competitor announcements, product launches, and market movements, and develop forward-looking POVs on where competitors are heading. You’ll synthesize these signals into executive-level narratives that can be shared during exec and board meetings.
Run competitive briefings for customer-facing teams, and provide ongoing insights to Product, Product Marketing, and leadership to inform positioning, roadmap, pricing, and packaging.
Partner with the Content team to develop high-quality competitive content and assets.