Senior Product Marketing Manager - Commercial Real Estate, Matterport - Arlington, VA

CoStar Group • Arlington, VA

13d • Onsite

About The Position

Matterport, a CoStar Group brand, is seeking a Senior Product Marketing Manager to lead positioning and go-to-market strategies for the commercial real estate and new home construction industries. This role reports to the Director of Product Marketing and will focus on defining distinct audiences within commercial real estate (owners, operators, asset managers, brokerages) and shaping the positioning for new home construction. The position requires a deep understanding of the commercial real estate industry and the ability to act as a peer to industry professionals. While the Director of Product Marketing handles marketplace partnerships, this role will manage the industry marketing that supports these partnerships, including buyer research, positioning, and sales enablement materials. The role also involves collaborating on cross-portfolio themes like facilities management. The position is based in Arlington, Virginia, and requires in-office presence Monday through Friday.

Requirements

• Bachelor's degree from an accredited, not-for-profit, in-person university or college.
• 8+ years of career experience.
• 6+ years in B2B product marketing, industry marketing, or vertical marketing.
• At least three years marketing to a defined industry audience rather than a product category.
• Direct experience marketing to the commercial real estate industry (e.g., owners, operators, asset/property management, brokerages, CRE data/analytics, or related technology).
• Working understanding of how commercial property is bought, financed, leased, and managed, including budget holders at each stage.
• Demonstrated ability to build positioning from first-hand buyer conversations.
• Proven track record of producing sales material that is utilized by the field.
• Funnel literacy: ability to describe how work has impacted conversion or pipeline with data.
• Excellent writing skills.
• Comfort managing multiple industries simultaneously with a disciplined approach to prioritization.
• Practical AI fluency in personal workflow.
• Track record of commitment to prior employers.

Nice To Haves

• Experience marketing to homebuilders, developers, or residential construction.
• Experience marketing to AEC audiences, or to construction and capital projects.
• Experience working alongside a commercial real estate marketplace, listings platform, or data provider.
• Familiarity with facilities management, property operations, or building lifecycle audiences.
• Enterprise B2B SaaS experience with a direct sales force.
• Familiarity with 3D capture, imaging, spatial data, or visualization technology.

Responsibilities

• Own positioning, messaging, and go-to-market strategies for commercial real estate and new home construction.
• Build differentiated points of view for each industry, grounded in buyer objectives.
• Define and differentiate commercial real estate audiences: owners, operators, asset managers, and brokerages.
• Execute the commercial marketing plan supporting the LoopNet relationship, aligning with the Director's strategy.
• Prioritize and sequence marketing efforts across the product portfolio.
• Engage directly with customers and prospects to gather insights and feedback.
• Understand industry buying cycles, decision-makers, and budget processes.
• Track competitors and translate findings into positioning and product feedback.
• Represent Matterport at industry events, trade shows, and association meetings.
• Develop sales enablement materials, including industry narratives, discovery guidance, competitive positioning, and customer proof points.
• Collaborate with account executives and sales leadership to refine sales materials.
• Develop customer stories and references relevant to target buyers.
• Support demand generation campaigns with industry-specific messaging and offers.
• Take accountability for industry conversion rates, particularly from engaged buyer to qualified opportunity.
• Focus on deal value and volume, aiming for enterprise-scale buyers.
• Report on industry performance, identifying successes and areas for improvement.
• Utilize AI in workflows for buyer research, competitive monitoring, and content creation, and share best practices.

Benefits

• Generous compensation and performance-based incentives
• Internal training
• Tuition reimbursement
• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in-person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• On-site fitness center and/or reimbursed fitness center membership costs
• Access to CoStar Group’s Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

What This Job Offers

• Job Type: Full-time
• Career Level: Senior