Senior Product Marketing Manager - Cards & Spend Management

Mercury•San Francisco, NY

22d

About The Position

Mercury is a financial technology company building products that feel extraordinary to use. We help startups and growing businesses accomplish more with their money by turning banking from a frustration into a catalyst for their ambitions. As Senior Product Marketing Manager, Cards & Spend Management, you’ll focus on products that help companies understand and control how money moves through their business. That includes IO, Mercury’s credit card; spend management features like limits, policies, approvals, receipts, and reporting; and the user management workflows that help teams scale. You’ll know these products, customers, and competitors inside and out. You’ll help us understand what founders, finance leads, and employees need as companies grow from a few people into many. You’ll shape how we position, launch, and grow these products, both to win new customers and help existing customers get more value from Mercury. This is a role for someone who likes the full range of product marketing: research, positioning, GTM strategy, launches, lifecycle, sales enablement, competitive work, measurement, and the occasional unglamorous thing that simply needs to get done well. Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.

Requirements

6+ years experience, with 3+ years of product marketing experience at a tech company
Ideally at least 1 year of product marketing experience in fintech
Product marketing depth: you are an expert in personas, positioning, messaging, pricing, and GTM strategy
And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time
Exceptional communication skills, with the ability to influence and collaborate effectively across different levels of the company
Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives
Customer-centric – you are excited to talk to customers and have experience doing customer research that is turned into actionable strategy and recommendations.
Enjoy storytelling through numbers and testing your assumptions (experience with data analysis and SQL is a big plus)
Be flexible and have an understanding that in a fast-growing startup like ours, your job might change as priorities shift

Responsibilities

Develop and execute product marketing strategy to drive awareness, adoption, spend, and revenue growth for Mercury’s Cards and Spend Management products.
Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions.
Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it.
Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement.
Collaborate with Product, Design, and Engineering to influence the product roadmap, with the ultimate goal of increasing product adoption and customer growth.
Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
Build a strong relationship with marketing and brand teams to develop email campaigns, landing pages, advertising, case studies, social posts, and public relations outreach relating to your products.
Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires.