Senior Product Marketing Manager, Business Networking

TP-Link Systems Inc. • Irvine, CA

59d • $130,000 - $210,000

About The Position

We are seeking a dynamic and results-oriented Senior Product Marketing Manager to lead go-to-market strategies for our Omada business networking solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning.

Requirements

• BA/BS degree in marketing, network engineer, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management.
• 8+ years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry.
• Extensive experience and understanding of business networking industry, well understand the solution application and pain points.
• Deep understanding of target audience including partners and customers, proven success to craft appealing and impactful messaging to the right audience.
• Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits.
• Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.
• Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.

Responsibilities

• Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
• Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases.
• Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration.
• Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and products selling processes.
• Serve as the key product marketing and messaging strategist, collaborating with senior product management and sales leadership to ensure marketing initiatives are aligned with product roadmap milestones, major launches, while optimizing the overall customer journey.
• Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.
• Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge.

Benefits

• Free snacks and drinks, and provided lunch on Fridays
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees