Senior Product Marketing Enablement Specialist

Axon•Scottsdale, AZ

3d•Hybrid

About The Position

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. This role owns the connection between product story and sales momentum, bridging the gap between what Axon builds and how the market understands it. You'll bring the strategic depth of product marketing and sales enablement — creating a seamless connection between product messaging, customer-facing assets, and sales readiness. From crafting compelling product narratives to equipping sellers with the tools they need to win, you'll ensure every sales interaction and customer touchpoint tells a consistent, differentiated story. You'll work side-by-side with product, sales, and customer success to sharpen go-to-market execution and help Axon win in increasingly competitive enterprise markets.

Requirements

4+ years of experience spanning product marketing and sales enablement — with genuine depth across both
Proven track record of driving pipeline and revenue through integrated go-to-market programs
Experience supporting enterprise sales motions and understanding how complex deals get won and lost
Demonstrated ability to develop compelling product messaging and translate technical solutions into real-world customer value
Strong experience building sales enablement materials that sellers actually use — decks, battlecards, one-pagers, demo content
Ability to break into new markets or verticals like retail or healthcare and tailor strategies to reach new audiences effectively
Creative, out-of-the-box thinking for programs that capture attention, differentiate Axon, and drive meaningful enterprise engagement
Data-driven mindset with experience measuring program performance and optimizing based on results
Familiarity with AI and emerging marketing tools to enhance execution, personalization, and scale
Strong cross-functional collaboration and stakeholder management skills across product, sales, and customer success
High standards for execution, creativity, and detail — you care deeply about quality at every touchpoint
Alignment with Axon's values: ownership, candor, curiosity, and a commitment to our mission to Protect Life

Responsibilities

Develop product messaging and campaign positioning that resonates with enterprise audiences in retail, healthcare, and other core enterprise verticals
Translate complex technical capabilities into compelling, customer-focused value propositions
Partner with product teams on launches and go-to-market initiatives to ensure messaging lands effectively across sales channels
Identify high-leverage market moments (launches, industry events, partnerships) and turn them into differentiated product narratives
Create sales enablement materials including pitch decks, one-pagers, and competitive battlecards that equip sellers to win
Support webinars, demos, and thought leadership content that showcase Axon's value across enterprise use cases
Drive consistency across messaging and sales materials so every customer touchpoint reflects the same compelling story
Partner closely with sales and customer success to gather feedback from the field and continuously sharpen enablement assets
Own performance metrics to continuously improve program outcomes
Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of marketing programs
Act as a strategic advisor on how Axon shows up in-market across enterprise audiences