Senior Product Marketer

Q2 • Austin, TX

3d • $127,000 - $188,000 • Hybrid

About The Position

Q2 is looking for an experienced Senior Product Marketer to lead the narrative and go-to-market strategy for the Q2 Digital Banking Platform, with a focus on the Consumer product offering and the underlying platform that powers it. As an expert in and advocate for the digital banking industry, you will shape how Q2 defines, differentiates, and delivers modern digital banking experiences for financial institutions and their end users. In this role, you will own the marketing strategy for Q2’s consumer digital banking solutions. You will partner closely with product management, engineering, sales, customer success, and marketing teams to define positioning, messaging, and go-to-market strategies that drive adoption, expansion, and long-term growth.

Requirements

• Typically requires a Bachelor’s degree in Marketing, Business, Communications, English or a related degree and 8+ years of experience
• Domain Expert - background in marketing to the banking and financial services market, with a focus on relationship pricing and profitability. You have a solid understanding of current market trends and dynamics, enterprise software trends, buying patterns, and trends/regulations impacting the industry landscape. Strong audience marketing skills and experience creating personas and messaging for various audience segments.
• Tool Wizard - Proficient in productivity applications such as Microsoft Office, Project, or Basecamp. Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce. You are familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Evangelist- Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
• Data-Driven - Exceptional ROI-tracking skills, able to prove what is –or is not—working.
• Strong Communicator and Presenter - Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Cross-Functional Partner - Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. You are a team player!
• Deep understanding of the banking industry and their customers, pain points, and the context in which they work. You represent our customers with a strong voice across all conversations and projects.
• This position requires fluent written and oral communication in English.
• Applicants must be authorized to work for any employer in the U.S.
• We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Responsibilities

• Deeply understands the Q2 product portfolio and business opportunities, including a thorough understanding of targeted markets, market needs and trends, industry regulations, innovative technology, value of opportunity, customer challenges and the competitive position of Q2 offerings.
• Has subject matter expertise with industry trends impacting community to global-sized financial institutions related to commercial digital banking including onboarding, industry-wide positive pay, better account reporting (ERP integration, cashflow forecasting, and instant payments), and SMB.
• Works closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers; incorporate learnings into product messaging and positioning strategies.
• Applies industry expertise and Q2’s market position to identify annual product marketing priorities of marketed solutions, products, and industry use cases.
• Develops and executes go-to-market strategies that align with market needs, including messaging, positioning, product naming, and pricing strategies. Adjusts go-to-market approach as required based on customer, market, and sales feedback.
• Drives the overall product messaging and positioning with compelling value propositions that articulates the unique benefits of the Q2 portfolio, ensuring coherence and consistency of messaging across all customer touch points.
• Translates technical features and capabilities into clear and compelling benefits-oriented messaging that resonates with decision-makers in the buying process.
• Develops and refines target customer personas, understanding their pain points, challenges, and buying motivations to tailor messaging and positioning strategies accordingly.
• Monitors competitor messaging and positioning strategies to identify opportunities for differentiation and refine our own messaging to maintain a competitive edge in the market.
• Plans and executes product launches, coordinating activities across marketing channels including digital, events, PR, and content marketing.
• Creates and delivers presentations to clients and prospects through industry groups and strategic events (tradeshows, Q2 customer conference) to evangelize Q2 product portfolio.
• Provides market insights and guidance that informs our demand generation, customer journeys, and thought leadership efforts; serve as a primary content and subject matter expert on a cross-functional team.
• Analyze key performance metrics and market data to measure the effectiveness of product marketing initiatives and identify areas for optimization.
• Partners closely with the Sales Center of Excellence team to create and maintain product enablement, including product demos, playbooks, and customer facing sales materials aligned to top industry use cases and product launches.
• Trains sales and customer-facing teams on effective messaging frameworks and techniques to articulate value propositions and overcome objections in customer interactions.

Benefits

• Health & Wellness
• Hybrid Work Opportunities
• Flexible Time Off
• Career Development & Mentoring Programs
• Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
• Community Volunteering & Company Philanthropy Programs
• Employee Peer Recognition Programs – “You Earned it”

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees