Product Marketer

REOTEMP INSTRUMENT CORP•San Diego, CA

1d•$75,000 - $85,000•Onsite

About The Position

Reotemp is hiring a hands-on Product Marketer to own go-to-market(GTM) strategy, product positioning, and customer adoption/retention for a defined set of products. You are a strategic and analytical thinker able to immerse yourself with Sales in the field, view the sales process through a marketing lens, and bring back findings to create plans that drive real results. You will act as the connective tissue between Sales, Product Management, Engineering, and Marketing. You’ll own the marketing strategy of how we get the product into the customer's hands. Beyond standard GTM execution, this role has a critical emphasis on commercial value capture. You will develop frameworks that help the sales team update legacy pricing, maximize value on new opportunities, and capitalize on expedites, ensuring we leave nothing on the table.

Requirements

Experience: 1–4 years in B2B product marketing, B2B manufacturing, or sales with strong marketing collaboration. Industrial/instrumentation experience is a plus.
Marketing Mindset: Demonstrated ability to view sales processes through a marketing lens and translate field observations into actionable strategy.
Commercial Acumen (Pricing): Comfortable working with numbers and pricing models; ability to build frameworks that help sales teams capture value and increase margins.
Tech Savvy: Experience or strong interest in leveraging AI tools and CRM customizations to drive business efficiency.
GTM & Positioning: Demonstrated ability to segment audiences, define value props, and run launches or adoption programs.
Technical Translation Aptitude: Able to digest specs and customer pain points to convert them to benefits; collaborate effectively with engineers and product managers.
Tools: Familiarity with Mailchimp, paid ads platforms, Adobe Suite(Photoshop and InDesign), CRM (e.g., HubSpot/Salesforce), Excel/Google Sheets, and basic marketing automation.

Nice To Haves

Industrial/instrumentation experience is a plus.

Responsibilities

Field Immersion & Sales Partnership
Travel with Sales (~20%): Join field visits and trade shows to learn customer environments, business contexts, and the sales process firsthand.
Synthesize Insights: Translate field observations into refined Ideal Customer Profiles (ICPs), personas, and messaging, feeding those insights into marketing plans that improve outcomes.
Sales Enablement: Collaborate with Sales on distribution strategy, outreach plays, and pipeline acceleration; enable reps with collateral and talk tracks based on real-world feedback.
Distributor Amplification: Create and execute marketing campaigns that leverage our distributor network to amplify messaging, providing channel partners with the assets and strategy to drive demand in their local territories.
Pricing Strategy & Value Capture
Maximize Pricing Opportunities: Develop marketing frameworks and strategies that empower the sales team to maximize pricing on new opportunities and expedites.
Legacy Pricing Updates: Create tools and data-backed arguments to help Sales confidently update pricing for legacy accounts to match current market value.
Value-Based Selling: Ensure the sales team is equipped to sell on value and convenience, not just specs, helping them increase deal size and margin.
Go-to-Market & Positioning
Own GTM Strategy: Define segments, value props, and launch plans for assigned products with clear KPIs.
Positioning & Messaging: Craft crisp, technical yet customer-friendly positioning, messaging frameworks, and competitive differentiators.
Technical Marketing: Create or coordinate datasheets, spec sheets, product samples, comparison matrices, application notes, buying guides, web/product pages, and demo overviews.
Demand, Adoption & Analytics
Distribution: Plan and execute audience distribution (email, paid search/social, distributor syndication of programs) and support account-based motions.
Adoption/Retention: Drive post-launch adoption campaigns, onboarding content, lifecycle communications, and retention plays.
Measurement: Define KPIs, build dashboards, track ROI, and present insights and next steps.