Senior Product Marketer, Value Storytelling

HubSpot

4h • $112,000 - $168,000 • Hybrid

About The Position

Our mission at HubSpot is to help millions of organizations grow better. This role brings that mission to life by clearly articulating the value and ROI customers achieve with HubSpot.
As a Senior Product Marketing Manager, Value Storytelling, you’ll own the strategy, execution, and measurement of value-driven narratives that show why HubSpot matters—not just what it does. You’ll lead cross-channel campaigns, partner deeply across teams, and translate customer insights into compelling positioning that influences go-to-market decisions and drives impact.

Requirements

• 5+ years of experience in product marketing, marketing campaign management, or a closely related field.
• Proven experience leading cross-functional marketing projects with multiple stakeholders.
• Strong background in positioning and messaging, particularly around customer value, outcomes, or ROI.
• Experience distributing marketing content across multiple channels and audiences.
• Demonstrated ability to measure and communicate the impact of marketing campaigns or content.
• Exceptional written and verbal communication skills, with a talent for clear, persuasive storytelling.
• Strong project management skills, with the ability to balance strategy and execution in a fast-paced environment.

Nice To Haves

• Experience working with customer insights, research, or analytics teams.
• Familiarity with B2B SaaS or product-led growth models.
• Experience partnering with Sales or Revenue teams on value-based messaging.
• Comfort using data and customer proof points to influence positioning decisions.

Responsibilities

• Lead end-to-end value storytelling campaigns, from strategy and planning through execution and measurement.
• Translate customer insights, product outcomes, and ROI data into clear, compelling positioning and narratives.
• Partner cross-functionally with Product, Marketing, Sales, Customer Success, and Insights teams to align on value messaging.
• Manage complex, multi-stakeholder projects with clear timelines, owners, and success metrics.
• Distribute value storytelling content across multiple channels, including web, campaigns, sales enablement, and lifecycle programs.
• Measure and analyze campaign and content performance, using insights to iterate and improve impact.
• Establish best practices for value storytelling and positioning that can scale across teams and launches.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed