Senior Product Manager

Cloaked•New York, NY

14d•Hybrid

About The Position

Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt-in at the core. Our product is a virtual “cloak” that you use as you visit any website — Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.

Requirements

You've shipped features that measurably improved retention and can talk about the data that proved it.
You understand retention mechanics deeply: habit formation, progress systems, social features, personalization, and notifications. You know what makes products sticky.
You're strong with analytics. Comfortable running experiments, reading cohort data, and setting up instrumentation that tells you what's working.
You have consumer product intuition. You can look at user behavior and spot opportunities others miss.
You're technically fluent. You work well with engineers, understand what's feasible, and can read basic code when needed.
You communicate clearly and can bring others along with your thinking.
You're in NYC and can collaborate in person.

Nice To Haves

You've worked at companies where daily engagement was the primary business metric.
You've built privacy or security products before.
You've designed notification strategies and engagement systems.
You're familiar with analytics platforms like PostHog, Amplitude, or Mixpanel.
You've built products at AI-first companies.

Responsibilities

Drive retention metrics for Cloaked's consumer product and own the features that move them.
Design and ship product experiences that create daily usage habits and improve long-term retention.
Build features that give users compelling reasons to return: progress systems, social mechanics, personalization, notifications, and other retention drivers.
Run experiments to understand what drives engagement and iterate quickly based on what you learn.
Partner with Engineering and Design to ship high-quality features fast.
Set up proper instrumentation so we can measure retention cohorts, activation patterns, and engagement trends accurately.
Champion retention thinking across the product org and embed it into how we approach all product work.
Use data to make decisions. Understand cohort behavior, spot patterns in retention curves, and know which metrics matter.
Collaborate cross-functionally with Marketing, Support, and other teams to create seamless user experiences.