Senior Product Manager - KPM Audience & Measurement Research(P4115)

84.51° • Cincinnati, OH

10d • $98,000 - $155,000 • Onsite

About The Position

The Senior Product Manager, Measurement Research, will shape how Kroger Precision Marketing (KPM) demonstrates the value of advertising for its brand partners. KPM’s closed-loop measurement, built on Kroger’s first-party loyalty data, is a core reason brands invest in the business. The role owns the strategy and delivery of new measurement products so KPM can measure more media, deliver results faster, and provide the metrics brands value.

The position partners with data science, engineering, commercial, and platform teams to turn new measurement methods into scalable, easy-to-use products. Working alongside the product manager for the core measurement platform, this role helps deliver a trusted, fast, and consistent measurement experience across KPM channels.

Requirements

• Experience in product management for data, analytics, advertising, or measurement products.
• Working knowledge of marketing measurement, such as attribution, incrementality, test-and-control experiments, and marketing mix models.
• Ability to partner with data scientists and translate complex methods into clear product requirements and plain-language explanations.
• Effectiveness managing cross-functional software development teams in an agile environment.
• Effectiveness managing end-to-end product development and releases, including beta and general release management.
• Stakeholder management skills, including building and managing relationships to influence and drive change.
• Problem-solving, critical-thinking, and analytical skills, with comfort using data to inform product decisions.
• Ability to remain confident, positive, and resourceful amid ambiguity and unexpected results.
• Verbal and written communication skills, including the ability to translate between business and technical audiences.
• Technical acumen sufficient to grasp the technical details needed to lead a team and product.
• Demonstrated qualities of a strong teammate.
• 4+ years of relevant experience.
• Bachelor’s degree or equivalent experience.

Nice To Haves

• Retail media experience.

Responsibilities

• Own the product strategy and roadmap for new measurement capabilities, including incrementality for new ad formats, faster insights, and rollout of new measurement metrics.
• Partner with data science to take measurement methods from research to launch, defining requirements, success criteria, and a path to scale.
• Lead discovery with internal teams and brands to understand which results they need, how quickly they need them, and where they need them; use those insights to set priorities.
• Work with the measurement platform product manager and engineering to ensure new methods are built in a standardized way and delivered consistently.
• Plan and manage product launches, including betas, general releases, and changes to existing result calculations, with clear communication and enablement for sales and client teams.
• Partner with platform teams to bring measurement results into the places where brands plan and buy media, including UI, dashboards, reporting, and APIs.
• Communicate the value, trade-offs, and status of measurement work to leaders and stakeholders, translating between business and technical audiences.
• Stay current on industry measurement standards and competitor approaches and incorporate that perspective into product decisions.
• Lead the development, championing, and prioritization of a team backlog based on value, viability, and business needs.
• Manage work with a product mindset, focusing on outcomes, problems to solve, and success metrics.

Benefits

• Medical insurance with competitive plan designs and support for self-care, wellness, and mental health.
• Dental insurance with in-network and out-of-network benefits.
• Vision insurance with in-network and out-of-network benefits.
• 401(k) with Roth option and matching contribution.
• Health Savings Account with matching contribution for associates participating in a qualifying medical plan.
• AD&D and supplemental insurance options.
• Paid time off, including five weeks of vacation, seven health and wellness days, three floating holidays, and six company-paid holidays per year.
• Paid leave for maternity, paternity, and family care.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior