Senior Product Manager (US)

TD•Wilmington, DE

23h•Onsite

About The Position

The Senior Product Manager oversees the end-to-end management of assigned products, services, and programs, including features, benefits, and characteristics that meet customer needs and are priced to meet the Bank's profit and loss objectives. This role is accountable for building the value proposition the business wants to deliver and mapping the investments required to achieve it. The Senior Product Manager is responsible for formulating strategy, policy, and the overall direction of the identified product or suite of products portfolio. This role requires a strategic thinker with significant expertise in a complex field and knowledge of broader related areas, accountable for major functional areas with mass or niche products/segment suites and high levels of complexity. It generally involves accountability for a significant product management area with enterprise-wide impact. The Senior Product Manager acts as an enterprise or functional expert, requiring broad managerial and deep specialized knowledge at the enterprise, business, regulatory, and industry levels. This role provides advisory services to executives and business segment leaders, governs requirements for their own work, and may lead product programs and projects on behalf of the business. They solve unique and ambiguous problems with broad impact, typically overseeing standards, controls, and operating methods that have significant financial and operational impact within their field. The role involves developing and maintaining a robust understanding of regulatory requirements, customers, markets, and industries to deliver product and process innovation that improves the value proposition. They develop and implement products, policies, and procedures to enhance the end-to-end customer experience while achieving business objectives. This includes overseeing and ensuring the clear and effective delivery of products and services to the customer, acting as a Subject Matter Expert for product-related inquiries, and potentially leading business plans to increase new account growth and track P&L impact. The Senior Product Manager liaises with partners (e.g., Marketing, Phone Channel, Retail) to understand industry and customer trends, analyzes challenges, identifies opportunities through research, facilitates ideation sessions, and builds business cases for new product development. They build and maintain effective relationships with sales distribution, key internal stakeholders, and external partners to ensure customer needs are considered in strategic decisions and in the development of options and solutions. This role leads and facilitates problem-solving sessions with partners and vendors, designs end-to-end processes for development, implementation, use, reporting, and feedback on products and segments, and directs market research to determine underlying customer needs. They participate in the day-to-day management of the product(s), identifying and implementing product features and enhancements, providing business case support, and assisting in the strategic development of new initiatives. The Senior Product Manager adheres to enterprise frameworks and methodologies, delivers financial results for the product/product suite through pricing, margin, and volume levers, and creates business cases to achieve strategic business results. They support Senior Management as a subject matter expert through presentations, product reviews, planning, and strategic review sessions. This role conducts ongoing industry and competitive analysis, stays current on emerging trends, refines product management strategies through P&L analysis and competitive research, and ensures effective product policies and processes align with risk appetite. They oversee product management deliverables within budget and according to the approved product plan, champion the development of the annual business plan and forecast process, and contribute to partner-led projects. The Senior Product Manager participates and collaborates on initiatives with internal and external service providers to ensure the product meets TDBG objectives and standards, identifies and manages risks associated with the product/segment, and develops/maintains productive working relationships with distribution channel owners. They are knowledgeable of and comply with Bank and Industry Codes of Conduct and maintain a culture of risk management and control.

Requirements

Undergraduate degree or product certificate and/or 10+ years relevant experience
Previous Product experience required
Experience in leading strategy strongly recommended
Advanced knowledge of and ability to conduct product research, product analysis and development, forecasting, pricing, competitive intelligence
Knowledge of current and emerging competitor and market trends
Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
Ability to forecast and contribute to strategic direction of the product management function and provide advice to senior leadership
Ability to establish goals and objectives that support the strategic plan
Skill in mentoring, coaching and performance management
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships across teams and functions
Ability to work successfully as a member of a team and independently
Ability to exercise sound judgement in making decisions
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Skill in preparing and managing budgets and P&L
Knowledge of and/or skill in using analytical software tools, data analysis methods and reporting techniques
Skill in using computer applications including MS Office
Ability to handle confidential information with discretion

Responsibilities

Oversees the end-to-end management of assigned products, services, and programs.
Accountable for building the value proposition the business wants to deliver and mapping the investments required.
Responsible for formulating strategy, policy, and overall direction of the product portfolio.
Develops and maintains a robust understanding of regulatory requirements, customer, market, and industry to deliver product and process innovation.
Develops and implements products/policies and procedures to enhance the end-to-end customer experience.
Oversees and ensures the clear and effective delivery of products and services to the customer.
Acts as Subject Matter Expert for product-related inquiries.
May lead business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact.
Liaises with partners to understand industry and customer trends; analyzes challenges and identifies areas of opportunity.
Builds and maintains effective relationships with sales distribution, key internal stakeholders, and/or external partners.
Leads and facilitates problem-solving sessions with partners and vendors.
Designs end-to-end process for development, implementation, use, reporting, and feedback on developed products and segments.
Directs and coordinates market research to determine underlying customer needs.
Participates in the day-to-day management of the product(s), identifying and implementing product features and enhancements.
Delivers financial results for the product/product suite via operation of all available levers: pricing, margin, volume etc.
Creates and delivers business cases to achieve strategic business results (acquisition, retention, customer experience, engagement and market share).
Supports Senior Management as a subject matter expert for the product(s) portfolio.
Conducts ongoing industry and competitive analysis to obtain market insights.
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques.
Refines product management strategies through detailed analysis of the P&L, ongoing competitive research and review of marketing/risk management tactics.
Ensures effective product policies and processes are established to support business processes align with risk appetite.
Oversees product management deliverables within budget and as per the approved product plan.
Champions the development of the annual business plan and the monthly/quarterly forecast process.
Contributes to and supports partner led projects as identified.
Participates and collaborates on initiatives with internal and external service providers.
Identifies and manages risks (market, credit, operational) associated with the product/segment.
Develops/maintains productive working relationships with distribution channel owners.
Is knowledgeable of and complies with Bank and Industry Codes of Conduct.
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite.
Participates fully as a member of the team, supports a positive work environment.
Provides thought leadership and/or industry knowledge for own area of expertise.
Participates in personal performance management and development activities.
Keeps others informed and up-to-date about the status/progress of projects.
Contributes to team development of skills and capabilities through mentorship of others.
Leads, motivates and develops relationships with internal and external business partners/stakeholders.
Contributes to a fair, positive and equitable environment that supports a diverse workforce.
Acts as a brand ambassador for your business area/function and the bank.