Senior Product Manager

Foodsmart

5d•$150,000 - $170,000•Remote

About The Position

Foodsmart is seeking a Senior Product Manager to drive member activation. This role involves owning the funnel from initial outreach to the first member visit, focusing on messaging, channels, and incentive structures. The Senior Product Manager will lead a cross-functional pod, working with Marketing, Data, and Partnerships to convert eligible members into engaged ones. The ideal candidate is comfortable with data analysis, experimentation, and technical details related to member engagement flows. This position reports to the Chief Product Officer.

Requirements

5+ years of product management experience, ideally in growth, activation, or lifecycle marketing.
A track record of moving funnel metrics through experimentation.
Hands-on experience with messaging channels (SMS, email, push).
Working knowledge of consent and privacy requirements such as TCPA and HIPAA.
Strong analytical skills and experience with analytical tooling.
Metrics-driven and optimization-minded.
Strong communicator who can explain trade-offs to executives.
Commercially minded, understanding cost per outcome.
Technical enough to be hands-on: able to read a data table, trace a bug, and discuss delivery problems with an engineer.
Empathetic toward members, many of whom are cost-conscious and navigating food insecurity.

Responsibilities

Lead the Activation Pod & Funnel, with a mandate to increase the share of marketable members who complete a first visit.
Own the Activation roadmap, from discovery through launch and iteration, including improvements to marketing tooling, sign-up/scheduling optimizations, and incentive program structure.
Define and track funnel metrics from outreach to first visit (reach, booking, and show rates) by channel, client, and member segment.
Run a disciplined experimentation program with clear hypotheses, fast readouts, and confident rollouts.
Drive the incentive structure, shaping member incentive strategy end-to-end, including what is offered, to whom, when, and at what cost.
Tie incentives to unit economics, including cost per activated member and downstream impact on visits and client ROI.
Test and tune incentive design within client, plan, and regulatory constraints.
Shape messaging and strategy in partnership with marketing across all channels (calling, email, SMS, mobile, etc.).
Drive the technical enablement (deliverability, consent and opt-in logic, eligibility data, scheduling, and tracking) that allows the strategy to evolve quickly.