Senior Product Manager, Consumer Marketing Sleep Disorders

Takeda • Cambridge, MA

1d • $137,000 - $215,270

About The Position

The Senior Product Manager, Consumer Marketing will develop and execute brand-strategy projects and key initiatives to prepare for a best-in-class launch in Narcolepsy Type 1. Reporting to the Director, Brand Strategy and Consumer Marketing, this role creates differentiated customer experiences and develops content, cross-channel activation, and optimization plans for branded campaigns. The position uses data and consumer and patient insights to inform decisions, rapidly refine strategies and tactics, and apply agile marketing principles. As part of the Sleep Disorders brand team, the Senior Product Manager collaborates with HCP and Consumer teams and cross-functional partners to support patients.

Requirements

• Bachelor’s degree.
• At least 6 years of experience with increasing responsibilities in sales, marketing, or a related function.
• At least 3 years of healthcare-related experience.
• Ability to influence cross-functional teams and drive alignment across stakeholders.
• Ability to manage multiple projects and resources concurrently, on time and within budget.

Nice To Haves

• MBA, MSc, or PhD.
• Experience working on a product launch.
• Experience in Sleep Disorders, Neurology, Psychiatry, Pulmonology, or rare therapeutic areas.
• Deep understanding of pharmaceutical marketing tactics and regulatory requirements, with an analytics-focused, test-and-learn mindset.
• Experience leading the development and implementation of consumer tactics.
• Ability to think strategically while managing execution of multiple tactics and engaging Takeda stakeholders and agency representatives.
• Collaborative team player willing to support other strategic marketers.
• Comfort and energy working in a fast-paced environment.
• Intellectual curiosity and passion for consumer data and insights.
• Self-starter with a desire to grow and expand marketing skills.

Responsibilities

• Participate in developing branded consumer tactics and user experiences that advance business goals and objectives.
• Contribute to consumer campaign planning and development, channel strategy, execution, and measurement for the Sleep Disorders franchise.
• Build awareness through owned, earned, and paid digital media channels, partnering with the MCE team.
• Ensure the performance, integrity, and measurability of the marketing ecosystem across branded and unbranded campaigns.
• Develop measurement plans; monitor, evaluate, test, and optimize campaign performance across channels; report results and translate data into actionable insights.
• Lead day-to-day implementation of promotional materials, coordinating internal stakeholders and external agencies, including oversight of statements of work, timelines, and budgets.
• Build and maintain partnerships with HCP Marketing, Digital, Communications, Advocacy, Patient Services, Market Access, DDT, and Medical.
• Manage agencies to ensure compliance with Takeda USBU policies and standards and adherence to timelines and budgets.
• Manage the annual promotional budget for projects within the role’s scope.
• Coordinate timely delivery of promotional materials through medical, legal, and regulatory review.
• Recognize industry and competitive trends, identify brand growth opportunities, and apply industry and internal best practices to build organizational capability.
• Innovate and evaluate marketing opportunities and capabilities that support strategic imperatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior