Senior Product Manager

Independence Pet Group•Chicago, IL

8d•Hybrid

About The Position

PetPlace is hiring a Senior Product Manager (D2C) to join our growing team. This is a hybrid role ideally based in Chicago or New York City. About PetPlace: PetPlace is the nation's largest pet microchip registry and a trusted destination for millions of pet parents. We are building a connected digital platform that brings together pet identity, education, care, telehealth, insurance, and other services to support pet parents throughout every stage of pet ownership. Position Overview: As a Senior Technical Product Manager, you will own the strategy, roadmap, and delivery of customer-facing platform capabilities that power the PetPlace experience. You'll partner with Engineering, UX, Data, Marketing, SEO, Content, and business leaders to identify customer needs, validate ideas, and deliver scalable digital solutions that improve acquisition, engagement, and long-term retention. Why This Role Matters: This is an opportunity to help build a high-growth consumer platform from the ground up. You'll influence product strategy, shape experiences used by millions of pet parents, and help establish PetPlace as the trusted digital companion throughout the pet ownership journey.

Requirements

5+ years of Product Management experience with ownership of customer-facing digital products from concept through launch and optimization.
Experience building and scaling direct-to-consumer digital products or platforms and experiences.
Success leading products from discovery and validation through launch, iteration, and growth.
Experience with customer lifecycle, membership, subscription, loyalty, marketplace, registry, healthcare, wellness, education, or similar engagement-driven products.
Strong customer empathy with experience in journey mapping, user research, and product discovery.
Excellent analytical skills and experience using quantitative and qualitative data to prioritize investments.
Ability to influence cross-functional teams and communicate effectively with technical and business stakeholders.
Strong customer empathy and expertise in journey mapping, user research, and experience design principles.
Strategic thinker who can identify emerging customer needs and translate them into actionable product opportunities.
Comfort operating in a collaborative, fast-paced environment with evolving priorities.
Excellent communication and storytelling skills, with the ability to align diverse audiences around a common vision.
Passion for improving the lives of pets and the people who love them.

Nice To Haves

Experience with SEO-driven, content-rich, or community-based digital products.
Experience with AI-enabled search, recommendations, personalization, or conversational experiences.
Experience in B2C product organizations serving large-scale consumer audiences.
Experience with SAFe Agile methodologies.

Responsibilities

Own the roadmap for customer-facing platform capabilities and prioritize investments aligned with customer needs and business objectives.
Identify unmet customer needs through research, analytics, experimentation, and market insights, translating findings into impactful products.
Lead the development of onboarding, lifecycle, education, search, engagement, and other digital experiences that improve customer satisfaction and retention.
Partner closely with Engineering to define requirements, evaluate technical tradeoffs, and deliver scalable, high-quality solutions.
Work with UX, Marketing, SEO, Content, Analytics, and business leaders to bring new capabilities from concept through launch that offer best-in-class discoverability and engagement experiences.
Define KPIs, monitor performance, and leverage customer insights, A/B testing, and analytics to continuously improve outcomes.
Evaluate emerging technologies, including AI-driven search, personalization, and automation, to enhance customer experience.
Communicate product vision, priorities, and results while influencing stakeholders across the organization without direct authority.